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JUST DO IT
November 12th, 1998 by Clark Humphrey

MISC. was quite amused by the reader who spotted seeing a billboard in Barcelona for something called “Tacoma Jeans” (but was a wee bit offended by her follow-up remark, “Does that mean they smell bad and you can’t have any fun in them?”).

THE KALAKALA IS HERE NOW, and that’s apparently good news to the folks back in Kodiak, Alaska. According to a Kodiak couple I met who are wintering in Seattle, nobody there could stand the dead-fish smell that stank up the whole harbor during the three decades the ex-ferry spent stuck in the mud up there as a non-floating fish processing plant. The better news is the boat no longer reeks, even though it currently looks a ways from its former glory. Most of the dead-fish smell apparently came from the dead fish themselves while they were on the boat; what was left got cleaned away when the restoration crew prepared the classic ferry for its tow back to Seattle.

THE MAILBAG: A kind reader recently called to my mind a strangely prescient plot point in the otherwise snoozerific Sly Stallone flick Demolition Man (1993). Cop Stallone and crook Wesley Snipes wake up after decades of cryogenic “sleep,” to find themselves in a relentlessly pacified future–where every restaurant was a Taco Bell. Does this mean that chihuahua dog will have actually won his ‘Gorditas revolution’?

JUNK FOOD OF THE WEEK: Quisp is back in Seattle! Yes, QFC has stocked Quaker Oats’ original “Quazy Energy Cereal,” made famous in a series of classic Jay Ward/Bill Scott TV commercials starting in 1964 (in which the cute l’il spaceman with the built-in propeller on his head battled the macho tuff guy Quake, who also had his own cereal). Quake cereal disappeared in the early ’70s but Quisp hung on, though in recent years it was only distributed under that name in a few regions of the country. The rest of us had to settle for “Sweet Crunch,” the same “little golden flying saucers” packaged in a cello bag as part of Quaker’s bargain line. But now the cute spacedude’s face once again graces local shelves, on boxes that even offer your own $16.95 collectible Quisp wristwatch. I’m happy.

WATCH THIS SPACE: Denny’s is planning to go into the ex-Pizza Haven #1 building on University Way (most recently a dollar store). ‘Bout time the Ave had another 24-hour inside-dining place again (I love the IHOP, mind you, but sometimes you need something else at 4:20 a.m.).

EXCESS (IN) BAGGAGE?: In the late ’80s, during a cyclical height of fears concerning foreign terrorist attacks, a local performance artist actually got a gallery commission to travel around the world wearing a giant badge reading “AMERICAN TOURIST.” For this year, Perry Ellis has come out with a whole line of designer luggage bearing the name “AMERICA” as a brand logo. Does this mean Americans are no longer afraid to proclaim their nationality when traveling abroad, or that said nationality can probably already be inferred from their loud ties and uncouth attitudes?

MAGAZINE OF THE WEEK: Mode doesn’t complain about skinny women in fashion pictures. It proactively depicts wider ladies as perfectly attractive in their own right. I know guys who are into the pix in Mode and I can see why. It depicts women who love themselves, feel comfortable in their world and in their bodies, and would probably be lotsa fun to be around. Still elsewhere on the stands…

A DISTURBING TREND: Recent Cosmo and Playboy sex surveys claimed collegians aren’t doing it as much as their ’80s predecessors. Something clearly must be done to reverse this. Maybe part of the problem’s in the mags themselves, and the rest of the corporate media. For decades, humans have been commercially urged to sublimate their natural erotic cravings, into the care and feeding of the consumer economy instead of their own and their lovers’ bodies. Men are old that “women leave you” but a Toyota pickup won’t; and that “it’s a widely held belief” that men who wear a certain brand of shirts “are widely held.” Women are told it’s less important to have sex than to merely look sexy, which can only be accomplished via the purchase and use of assorted garments and products. Then there’s the postcard ad showing a perfect-preppy couple clutching in their undies with the slogan “Things get fresh when you unwrap it,” advertising “the gum that goes squirt.”

Maybe instead of using sex to sell products, we in the alterna-press, zine, and website communities could re-appropriate the language of advertising to promote more sex:

  • “Sex–it’s not just for gays and lesbians anymore.”
  • “Sex-positive attitudes–now men can have them too.”
  • “Don’t drink and drive–stay home and have some sex.”
  • “Sex–it does a body good.”
  • “Sex–Just Do It.”
  • “Eat less, lick more.”

Speaking of public service sloganeering…

CATHODE CORNER: A current anti-drunk-driving public service ad and a current motor-oil commercial are both using ultrasound fetus imagery. The former spot shows what the titles claim are in vitro images of a baby who was “killed by a drunk driver on her way to being born.” The latter shows an animated baby who repositions himself from the classic fetal position to a stance approximating the driver’s seat of a race car, and who then pretends to grab a steering wheel and roar away (tagline: “You can always tell the guys who use Valvoline“). Wonder if the second baby will grow up into someone who’ll run over someone like the first baby.

THOUGHTS ON TWIN PEAKS VIDEO NIGHTS AT SHORTY’S: This might strike some of you in the hard-2-believe dept., but next February will mark 10 years since David Lynch filmed a TV pilot film in North Bend and environs, and forever publicly linked Washington state with coffee, owls, and demonic serial killers. At the time the series ended in the spring of 1991, I was semi-distraught that something this beautiful, this perfect evocation of everything I found funny and evil and odd and fetishistically square about my home state could die. (Nobody knew the “Seattle Scene” music mania would reiterate many of these themes on a global stage by the end of that year.) Then, while watching the episodes on the Bravo cable channel a couple years ago, I realized the series couldn’t have gone on much longer anyway. Lynch was and is a filmmaker, not a TV maker; by breaking so many of the rules of episodic television and mass-market entertainment (among the transgressions: treating the victim in a murder-mystery plotline as a human, tragic figure instead of a mere puzzle piece) he and co-producer Mark Frost essentially doomed TP to a short, intense span on the air. The large cast, now dispersed to such other projects as LA Doctors and Rude Awakenings and Stargate SG-1, means we’re not likely to see any more reunion movies–except in written form, thanks to the sci-fi-born institution known as fan fiction. (Shorty’s, 2222 2nd Ave., screens episodes at 7 and 10 p.m. Tuesdays; 21 and over.)

THOUGHTS ON THE NEW RUBY MONTANA’S STORE: Even a cute knick-knack shop feels it has to grow up and become a retail-theater experience (albeit a mighty cool one, with elaborate hunting-lodge decor complete with a hand-carved fake fireplace). And since when did the daily papers start calling Montana’s new landlord, Ken Alhadeff, a civic leader and philanthropist? Doesn’t anybody remember this is the man who tore down the beloved Longacres horse-racing track for Boeing offices?

THOUGHTS ON THE BEATLES PHOTO-PRINT SHOW AT ANIMATION USA: Contrary to what dumb newspaper columnists like Tony Korsheimer still claim, Those Kids Today do not know the Beatles only as “the band Paul was in before Wings.” Folks who’ve come of age in the late ’80s and ’90s have been inundated with Beatles nostalgia all their lives, but have never heard of Wings (except for poor Linda, who preached a healthy lifestyle and got cancer anyway).

ANOTHER PERSONAL TRAGEDY: Just learned about the death of an ol’ pal from lung cancer. I didn’t hear about it until weeks later (apparently everybody who knew about it just assumed everybody else who knew her had also heard). She was one of the old-school punx. She got her kid, now nine, what might have been the first all-black baby wardrobe in Seattle. Now the kid will go off to live with other relatives, and I’m left with images of her smoking outside the office where we both worked in the ’80s. Like many smokers, she talked about quitting a lot, and actually attempted it several times. I’m also stuck with images of the many hipster kids who’ve come after her, many of whom actually believe smoking’s rebellious (yeah, becoming physically dependent on the products of Jesse Helms’s corporate buddies is like so anti-establishment) or it’s OK if it’s that smaller brand the kids mistakenly think is made by native Americans (it really isn’t).

‘TIL NEXT WEEK, don’t smoke anymore please but go ahead–have some sex. You’re worth it.

(Got any more slogans to help get the kids off the streets and into each other? Suggest them at clark@speakeasy.org.)


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