A COUPLE WEEKS OR SO AGO, we mentioned a Village Voice essay suggesting that not only was “grunge” dead, so was the whole Blank Generation zeitgeist, destined to be remembered only as a brief interregnum of punkesque angst and cynicism prior to the present neo-gilded age of corporate teenybopper pop and happy techno.
I’d already been reading discussions of (for lack of a slicker catch phrase) the “new sincerity” on the Wallace-l email list, devoted ostensibly to discussions of the author David Foster Wallace. He’d written an essay (collected in A Supposedly Fun Thing I’ll Never Do Again) calling for young writers to forego what he saw as a recursive trap of self-referential, “hip” irony, and to instead “dare” to be sincere, even at the risk of cloyingness.
In the essay, Wallace asks for a new movement of literary “anti-rebels,” who’d rebel against the perpetual “revolutions” of corporate-media culture. These would be writers “who have the childish gall actually to endorse and instantiate single-entendre principles. Who treat of plain old untrendy human troubles and emotions in U.S. life with reverence and conviction. Who eschew self-consciousness and hip fatigue.”
The recent discussions on Wallace-l have concerned whether the “reverence and conviction” shtick has already taken over in certain areas of the culture with shorter trend-lead-times than literature. One contributor to the list recently claimed irony was still prominently air-quoting its way through the social consciousness, and cited the enduring TV popularity of Seinfeld, Beavis and Butt-head, Mystery Science Theater 3000, and Jerry Springer as his support.
This drew a response from list member Marie Mundaca:
“You’re talking about the shows we would watch (meaning, we as people who read wallace as opposed to Barbara Cartland). most shows are not Seinfeld or South Park. Most shows are Friends, Jesse, Moesha, Felicity, and Providence. Three of the shows you mentioned ARE NO LONGER IN PRODUCTION (Seinfeld, Beavis and MST3K), and one has been showing six-year-old reruns in many markets (Springer).
“I think you’re thinking about a time a few years ago when the media disovered that ‘Gen X’ had money to spend. now the media markets to baby boomers and their teenage offspring. you’ll note that Backstreet Boys, Britney Spears and Ricky Martin are infinitely more popular than, say, Orgy or Radiohead or Pearl Jam or whoever else people my age are supposed to be listening to.
“Sincerity is way in these days dude, and I for one don’t like it.”
Later on in the cyber-conversation, Mundaca added these additional thoughts:
“With many of the people I come in contact with, Backstreet Boys, 98 Degrees, Britney Spears,Shania Twain, Touched by an Angel–these are sincere, even tho they are clearly dishonest. None of those people even write their own songs, and Touched by an Angel is just some marketer’s response to ‘family values.’
“Whereas South Park is a really sincere movie, I thought. Kyle and what’s his name, Stan, they want do so something really good–save the lives of two comedians, at the risk of their own lives! While the parents, who probably watch Touched by an Angel, are ready to kill.
“I’ve read several of the books wallace extols the virtues of, being real sincere and all, and basically they’re nothing but well-written pablum. I know he’d say that [Richard Powers’s] The Gold Bug Variations was a more sincere book than [Ronald] Sukenick’s Blown Away; I’d have to disagree with him vehemently.
“If we were to have D.F.W. here and could ask him, ‘Hey Dave, who’s more sincere, Paul McCartney or Kurt Cobain?,’ you know who he’d pick. And he’d be wrong.
“Sarcasm and irony can get a point across just as well as ‘sincerity.’ It’s just a more subtle form of communication.”
When I emailed Mundaca for her permission to post these remarks here, I compared her remark about the decline of hip-ironic TV to the Voice piece about the eclipse of youth angst. Her response:
“The real irony, for me, is that when the media picked up on us (i.e., when Nirvana hit), most of my friends were angry that we were being treated like a demographic, insisting that we were all much too complex to be described by numbers and a catchy name. And now they’re all mad that we only had a few years of being pandered and marketed to.”
Our lesson here? Apparently, you’re damned if you do, and touched by an angel if you don’t.
ELSEWHERE: Smug.com has more evidence that the alterna-rock-listenin’ folks (or at least their old-school-punk predecessors) are now on the flip side of a generation gap. In ‘Viva La Drone,’ Joe Procopio writes of young-adult know-it-alls in offices, stuck behind 35-ish know-nothing “arrogant bastards” who will ruin their youngers’ careers and souls until “the revolution” comes. He doesn’t specify what that revolution might be.
TOMORROW: If the Net really does kill newspapers as we know them, it could be the best thing papers have ever had.
