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SORRY, NO IMPERIAL PINTS OF 'BUZZ BEER'
November 12th, 2007 by Clark Humphrey


Drew Carey was at the George & Dragon pub in Fremont on Monday afternoon.

During a typically packed UK soccer day (there was a satellite TV match showing between Arsenal and Reading), Carey showed up in a chauffeured minivan with a small entourage. He plugged his recent status as a goodwill ambassador for U.S. pro soccer (you know, that game where nothing’s made up and the points do matter). Specifically, Paul Allen and partners have recruited Carey as a minority investor in their Major League Soccer expansion team, to launch at Qwest Field in 2009. (Rumor has it that somebody else sought the franchise, but they bid over the actual retail price.)

Carey’s big promo point during the speech (which he repeated that night as a Monday Night Football booth guest): The team will offer “club memberships.” For a projected $100/year, hardcore fans will (1) get an exclusive package of merch, and (2) get to vote every few years or so about the team’s future, even getting to fire the general manager.

He also got in a well-received dig about how such a fan-empowerment schtick might have helped with “that basketball team you used to have.”


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