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SEATTLE TIMES SHRINKAGE WATCH
May 1st, 2012 by Clark Humphrey

The latest Audit Bureau of Circulation figures are in for the six months ending in March.

They show the Seattle Times‘ circulation continuing a steady decline, to 237,000 daily and 300,000 on Sunday. That’s 6.6 percent lower than one year ago.

What’s more, each figure includes about 30,000 paid subscribers to the Times‘ print-replica .pdf edition (the only paid online product the Times offers so far).

So the daily print Times is now beneath 206,000 buyers. That’s just a few thousand more than it had in 2009, when it added the P-I‘s former subscribers. (Back in 2000, the Times and P-I had a combined circulation of 400,000.)

Elsewhere in the report, the NY Times now has more paid online readers than print readers.


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