January 17th, 2014 by Clark Humphrey

'i hate the 49ers' on facebook

(Note: This post’s title is a gag based on a song lyric. Californians never get the joke.)

Twice a year, I get to express out loud an opinion that usually attracts scorn and correctiveness from even my closest friends.

And this week, I get to really say it.

The excuse: The Seahawks’ upcoming battle in the National Football League’s playoff semifinals, against the arch rival 49ers.

The opinion: San Francisco is a land of pompous, arrogant snobs who falsely believe themselves to be the Supreme Species of the Universe.

Especially San Francisco’s “alternative” and “radical” scenes.

That’s a socially forbidden opinion there—and even, often, here.


All my life, I’ve heard people here insisting that Seattle was a “hick town” that needed to become “world class” by religiously copying everything in, from, and about San Francisco. Its restaurants and bars. Its bands. Its fashions. Its municipal political structure. Its architecture. Its media institutions. Its stores. Its strip clubs. Even its street crime.

To these “local boosters,” anything Seattleites created on their own was intrinsically inferior to anything swiped from or “inspired by” cultural dictates from down south. (This attitude was particularly strong during the ’70s and ’80s, when Seattle’s civic establishment was almost completely run by upscale baby boomers.)

Over the years, there’s also been a steady stream of promoters and hucksters from there moving up here, opening “authentic San Francisco style” hoity-toity clubs or boutiques, long on attitude and short on anything really interesting. When these enterprises failed, as they usually did, said hucksters bemoaned us Seattle hicks for failing to appreciate their genius.

To a true San Franciscan, there is only San Francisco, and maybe New York, and just-maybe-maybe Los Angeles. The rest of America is all Bumfuck, Iowa.


“But,” people invariably say, “what about all the bohemian rebels and counterculturists and Establishment-challengers from there?”

They can be even more annoyingly snooty than your basic San Franciscan annoying snoot.

And it’s an American tragedy, the way they’ve helped left-wing politics to get ensnarled with the most anti-populist, square-bashing sentiments, in which one is supposed to love “the people” and hate “the sap masses” at the same time. (I’m talking to you, Mr. Tom Tomorrow and Mr. Jello Biafra.)

I happen to believe progressive/revolutionary politics should be for everybody.

Even meat eaters. Even TV viewers. Even people who don’t drink lattes or listen to public radio.

Otherwise it’s just a worthless pose.


There’s now a book out by one Fred Turner, called From Counterculture to Cyberculture. It traces the twisted path of San Franciscan “liberation” ideology/hype, from the “flower power” wild-oats sowers, through the Whole Earth Catalog gang, to the early microcomputer startups, to Wired magazine’s founders, to the hyper-alpha guys (and too few gals) running today’s dot-com giants.

Turner traces how a particular strain of NoCal “personal freedom” beliefs mutated and metastasized into corporate-Libertarian selfishness.

The Harvard Business Review story about the book carries the telling title, “How Silicon Valley Became the Man.”

Right now in Frisco (an informal, anti-elitist abbreviation I always insist upon using), there’s a loud backlash against dot-com one-percenters taking over the whole city, forcing artists and musicians (and, oh yeah, non-white folks) out, and making annoyances of themselves with their big spending and boorish behavior.

Protesters and pundits forthrightly proclaim that this all runs counter to “The City” and its heritage of rugged individualists, rule breakers, and wild boys.

No. It’s a monster bastard child of that heritage, taken to a parasitical extreme.

So no, Danny Westneat and Knute Berger: I don’t share any “sense of inferiority to San Francisco.”

I treat it as an example of what Seattle should not become.

6 Responses  
  • KerikM writes:
    January 18th, 20147:46 amat

    Every place should be proud to be itself, I think, and evolve its own unique whatever. If borrowing something from another region, make sure it’s really desirable and then put your own spin on it.
    We’ve been here a while, we are still doing okay–at least no worse than other places–and we are still around, which is something to be glad for, plus, here we have…[insert nifty Seattle/Cascadian feature].
    I landed here 35 years back and don’t regret it. A person can think they live in the best place in the world and still NOT treat other places or the denizens thereof like crap.
    The behavior you speak of in the last section might be not N. Cal. crap so much as just rich person crap. Feel free to blast it.
    This blog is one of the region’s good features and I am glad to see it updating more often.

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