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‘OREGONIAN’ SHRINKAGE WATCH
April 10th, 2014 by Clark Humphrey

via charlesapple.com

The Seattle Times hasn’t shrunk much more lately, so we haven’t used our “Seattle Times Shrinkage Watch” meme much lately.

The same can’t be said for the monopoly daily in Portland, the Advance Publications (S.I. Newhouse family)-owned Oregonian.

Like Advance’s New Orleans Times-Picayune, the Oregonian has cut back on home delivery (to four days a week).

Like the T-P and other Advance papers, it’s been corporately reorganized as a “digital first” operation.

Its shrunken newsroom staff has faced a series of management dictates to post at least three online news items per day, to participate in (and start) comment threads for each item, and to eternally chase the Almighty Pageview Count. (As if standard “content site” target analytics from circa 2008 were still valid and could still lead to profits.)

And, as of last week, the print Oregonian is now a tabloid.

They officially call it a “compact” format, but it’s the same approximate page size as the Stranger. (That’s about three-quarters the current page size of the Seattle Times.)

It has (or is capable of having) color on every page. Each section is stapled (though management vows it’s all still fully recyclable).

The acres of national/international wire stories that used to dominate the front section have been slashed into a few stories and digests at the section’s back. Local coverage is still around (including, this week, a series on workplace sexual harassment), but is far more tightly edited.

However, the paper seems to have only dropped one comic strip (Rex Morgan M.D.).

These aren’t the final changes coming to the once-venerable “Big O.”

Like many shrunken daily papers, it’s moving out of its historic headquarters building, into smaller rented office quarters.

And management has told the remaining reporters they’ll soon be judged, and incentivized, for their stories’ online pageview counts and “engagement” statistics.

Expect a lot less boring but important local-paper-of-record stuff and a lot more cute cat pictures.


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