
I stayed off of social media (except for my classic-cartoon Facebook groups) after the Seahawks’ devastating last-minute loss (or rather failure to win) in Super Bowl Eks El Eye Eks.
I’m still not ready to see any replays of that fatal last play, or to really discuss it.
But I will say this:
After cheating death so many times, the Seahawks’ lucky streak finally ran out with one ill-advised pass play at the game’s end.
But that single moment can’t erase the team’s great achievements this season and last.
And it can’t lessen how coach Pete Carroll and the players (including and perhaps especially Marshawn Lynch) have performed, both on the field and as members of the larger community.
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The game telecast provided an intriguing addendum to our recent story about Anheuser-Busch taking over the local Elysian craft brewery and brew-pub chain.
Just over a week after the Elysian announcement, AB ran a Super Bowl commercial touting Budweiser as the drink of choice for real beer drinkers, not those artsy craft-beer snobs who go for “pumpkin peach ale.”
I.e., just the sort of product that Elysian has made, marketed, and championed.
Jim Vorel at Paste calls the spot “hypocritical” and “anti-craft-beer.”
I call it big corporate pseudo-anti-elitism.
You can just call it dumb.