FIRST, A BIG THANX to all who attended our fantabulous dual premiere event for the new LOSER book and MISCmedia the magazine last night; and to the Two Bells Tavern staff (especially Mark Harlow) for making it plausible.
YESTERDAY, we suggested proclaiming a year-long or longer Seattle Jubilee Year, climaxing with the 150th anniversary of the city’s founding at Alki Point, as a way to make up for the canceled Seattle Center New Year’s party.
We mentioned that this should be as big a bash as we can arrange; but that we shouldn’t depend too much on city funding.
What we didn’t mention was that the city’s millennium project had been a botched affair even before its climactic evening was shut down. The canceled party was a lot smaller in scale than first planned; associated schemes to light up the town eventually whittled down to the lighting of a single bridge.
Mayor Schell, the story goes, had apparently handed off to the Seattle Arts Commission the task of raising private dough for this, but gave the commission no help to speak of. The city’s old money, seldom interested in public gatherings, didn’t contribute much; the city’s new money, mainly interested in permanent architectural monuments to itself, also largley demurred from the opportunity.
But I’m pleased to report of at least one new-money figure in this town who’s putting his cash into a populist spectacle.
Seems there’s this Microsoft stock-option tycoon named Chris Peters. His idea of gaming has always had nothing to do with Tomb Raider and everything to do with tenpins. He’s now offered to lead an investor group to buy the Professional Bowlers Association and its national championship tour.
The PBA, heretofore member-owned since its 1958 inception, has fallen upon hard times. It lost its network TV contract in 1996; ABC apparently thought the sport wasn’t hip enough to draw the ever-prized young demographics. The PBA board decided that bringing in private owners was the only way to save the tour–and, perhaps, to give pro bowling a newer, younger, hipper image for the cyber-age.
The only problem with this scenario is bowling’s already way cool; precisely because it’s not frenetically “hip.” Happenin’ local nightspots like the Breakroom and Shorty’s are full of bowling imagery. The Soundgarden/Mudhoney guys are avid bowlers. The Jillian’s sports-bar chain’s supposed to start work this summer on building a new near-downtown alley, Seattle’s first new bowling joint in decades.
It’s not youth disinterest that caused the closing of Village Lanes, Bellevue Lanes, Lake City Bowl, and Green Lake Bowl since the early ’80s. It’s real estate. A bowling alley uses vast (by urban standards) square footage, which developers believe is more profitably used for retail (or for other recreation concepts, such as video-game parlors). The Jillian’s folks think they can make bowling pencil out by making it part of a whole leisure-time complex, including pool tables and full booze service, and by renting out the space in whole or in part to dot-com companies’ staff parties.
Chris Peters doesn’t have to make bowling cool. Indeed, any attempt to market it as something loud and “X-treme” would ruin the coolness it’s already got.
What Peters will need to do is more effectively market the sport in all its existing glory–loud shirts, whispering announcers, and all.
TOMORROW: Late-’90s nostalgia.
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