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LET IT ROT
December 6th, 1995 by Clark Humphrey

THANKS TO ALL who went to my two most recent reading/ signing gigs. I’m not sure, tho’, what to make of the Elliott Bay Book Co. blurb calling me “an ardent supporter of books and reading.” That sorta language usually describes either terminally mellow NPR-heads or closed-minded videophobes who hate all non-book media formats. Mind you, I love books in general, though there are many, many specific books I’m either nonplussed about or absolutely abhor. And they’re not always the books someone in my position’s expected to hate. F’rinstance, I have nothing against formula romance novels. The early Harlequins, originally imported from Britain, can be read as object lessons in how pre-feminist young women could move ahead in the British class system, by marrying money and calling it love.

KITSCH N’ KABOODDLE: Longtime Misc. readers know we don’t go in for camp-for-camp’s-sake, so we shuddered as fearfully as you may have when we heard about a new TV talk show to start next month, co-starring Tammy Faye Baker and washed-up sitcom actor JM J. Bullock (Ted Knight’s bumbling son-in-law on Too Close for Comfort). No further comment is necessary.

ONLY ANOTHER NORTHERN SONG: The Beatles Anthology has left TV and we’re thankfully in the eye of the associated PR storm, before the hype campaign for longer home-video version of the miniseries starts up next month. During “A-Beatles-C” week, the hype (culminating in the release of two old Lennon demo tapes with schlocky new backing tracks tacked on) got so hot, even Monday Night Football got in by unearthing a 1974 halftime chat between Lennon and Howard Cosell. The corporate media’s completely manufactured re-Beatlemania was a nostalgia for a time when the corporate media’s power was at its height. Despite what the boomer-biased media have proclaimed, there have been many, many joyous, intricate pop, post-pop and power-pop bands since. Bands like the Jam, Pere Ubu, the Posies, and Shonen Knife. It’s just none of those folks had the full-on marketing assault the Beatles enjoyed (or suffered from).

And none of those folks, luckily, found themselves profitable commodities for the truly pathetic hyper-spectacle that is the boomer nostalgia industry. If I were a conspiracy theorist (which I’m not), I’d fantasize about the Powers That Be working to prevent any rebellion among current or future young generations by smothering them with a disinformation campaign “celebrating” The Sixties while mentioning nothing but the wild-oat-sowing of upper-middle-class college kids–leaving out any mention of the environment, the Cold War, or the Black Struggle, and thus turning off any kids who might have silly notions of wanting to change the outside world. Speaking of retooled boomer fads…

THE-GRASS-IS-GREENER DEPT.: After reading last week’s Stranger piece about the bloated save-the-world claims made by the hemp movement, I finally understand the motivations of the wheeler-dealers in the Oakland Hills who thought up the whole hemp-mania in 1990-91. The hemp movement revises the pot aesthetic to seem less pathetically complacent, more in tune with the brash go-for-it dynamism of the ’90s. It does this by deliberately never mentioning pot smoking (except as a potential prescription painkiller), even though pot smoking is what it really wants to legalize. Eschewing the popular association of long-term cannabis use with sleepwalking fogheadedness, it instead markets the drug as an investment commodity, as the best potential friend capitalism didn’t know it had. More sky-high claims are being made for hemp today than were made in the early ’60s for the schmoo (a little bowling-pin-shaped animal that threatened to solve the world’s food problems and thus upset the global economy) in Al Capp’s comic strip Li’l Abner.

AD VERBS I (ad headlines in the 12/95 Wired): “At this mall, you can even shop naked” (MarketplaceMCI)… “Shop for CDs without the inconvenience of getting dressed” (MusicNet)… “If you’ve never been shopping while eating Mu Shu pork in your underwear, then you’ve never really been shopping” (éShop Plaza)… “Put our jeans on” (The Gap).

AD VERBS II (electronics-store slogan found in The Irish Times): “Harry Moore–Bringing you the future for more years than we care to remember.”


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