Welcome, good buddy, to the high-rollin’ 10/4 Misc., in which we attempt to figure out the rationale behind the recent rash of beers with dog names. There’s already Red Wolf and Red Dog (one’s owned by Coors, the other by Busch, but I can’t remember which is which). Now, Seagram’s trying to get into the beer biz with something entering local test markets this week called Coyote. Dunno ’bout you, but as one who grew up in a dog-owning household, the association of yellowish-colored liquids with dogs is not an appetizing one.
WITH POPULARITY comes a wider audience not all in on the same cultural reference points. Some folks thought that recent Stranger Performance Issue cover was “kiddie porn.” (It was even banned by the Spokane post office!) It was really taken from an early-’60s lesbian-domination photo book, originally distributed in the pre-Stonewall gay underground. The brouhaha over it shows how folks “read” images based on their own suppositions. I was more shocked by a P-I front page the same week, with banner photos of glass-art renditions of what obviously were a diaphragm, a uterus and a dildo — with a headline about how the artists were “Showing Off Their Talent at Blowing.”
KNIT PICKING: I don’t think the discontinued Calvin Klein ads were “kiddie porn” either (more like deliberately antisexual sleaze, using old underground photography as another retro-pop-cult “inspiration”). However, there’s now a line of junior-size knit tops called Betty Blue. Do teenage girls wearing the tops know about the movie of the same name? Quite possibly. Do moms buying ’em for their daughters know about the movie? Maybe not.
TAB KEYS: For those of you still stuck in post-adolescent snickering, the Weekly World News is now on America Online. I doubt it’ll be a hit there. It removes the only thing I like about the paper, its typography. Besides, online distribution too effectively targets that made-to-be-laughed-at tabloid’s real target audience of fratboys and hipster wannabes, negating the effect of imagining you’re the only WWN reader who knows it’s a joke.
REBEL WITHOUT A LUNG: Hope you’re ready for New Left nostalgia, corporate-style; for here come Politix cigarettes, with a peace hand-sign and a rainbow on the pack. It’s one of several brands (along with Sedona, exploiting the Arizona new-age colony of the same name) from the pseudonymous Moonlight Tobacco Co. (really R.J. Reynolds). The NY Times business-section story about Reynolds’s latest gimmick came the same day as a front-page story about the megabux being shoveled from the cig industry into GOP campaign funds…. Elsewhere in the product world, Coca-Cola quietly dropped OK Soda from its remaining test-market regions, three months after it ceased to be sold here. Chalk it up as another failure from Portland ad whizzes Wieden & Kennedy (of Subaru “Lack of Pretense Days” and Black Star Beer infamy). W&K’s string of flops may revive the old-school ad theory that cleverness might get your agency famous within the ad biz but doesn’t move product.
E.T. STAY HOME: The AP reported “three self-styled mediums” in Sofia, Bulgaria led some 1,500 followers to an airstrip to await eight space ships. Among other things, the mediums promised the aliens would help the poor Balkan country pay its $12.9 billion foreign debt. No non-earthers showed up. Just as well; if the space people had acted like Bulgaria’s last patron state, the ol’ USSR, the financial aid would’ve been in inconvertible currency that could only be spent in its home country.
‘TIL NEXT TIME, recall the words recited by Tom Berenger as Brigham Young’s bodyguard in the cable movie Avenging Angel: “The problem with polygamy is when you have 27 wives and 56 children, one of them is just bound to turn out as dirt stupid and pig ugly as you.”
Mark your calendar to attend the book release party for my hefty tome, Loser: The Real Seattle Music Story, Sun., 10/15 at the Crocodile. It’s 21-plus, but an all-ages reading event’s in the works for later this month. More info at the Misc. World HQ website.
