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uw archives via businessinsider.com
All of you who are going to be outside in Seattle tomorrow (Sat. 3/3) should attend my nice little chat about Vanishing Seattle. It starts at 2 p.m. at the Klondike Gold Rush National Historic Park, 319 2nd Ave. S. Be there or be fool’s gold.
The owners were business smart. Very smart. You will never go broke in Seattle making people think they’re in a special, exclusive club that is cooler than everyone else. That is money in the bank. The fear of being provincial and dull is so powerful, there.
storebrandsdecisions.com
shorpy.com
The Seattle Times is working on tablet and smartphone apps, which will feature paid access.
The paper’s also considering adding a partial “paywall” to its regular website.
This post is not really about that.
That’s because these moves coincide with something I’ve been feeling for a few weeks now.
Hear me out on this:
I believe what we now know as web ads, by themselves, will never earn enough money to support professional local journalism. No matter how hard you game the search engines or hustle for page views.
The “Future of News” pundits (Clay Shirky, Dan Gillmor, Jeff Jarvis, et al.) not only don’t know how to fund journalism, but I’m convinced they don’t care.
Or rather, they care foremost about preserving an “open web,” in which everything is free for the taking, the slicing, the dicing, the aggregating, the sampling, and the reblogging.
Even if nobody gets paid for making the original content all these other ventures use.
Aggregation sites, and indeed much of the “Web 2.0” model, are like an ever expanding variety of beautiful packages, all of which contain identical globs of dryer lint.
No matter how pretty the box, it’s worthless unless you can put something good in it.
Something worthwhile. Something useful or entertaining.
And in most cases, the really good things cost time and money to make.
So: Unless there’s a massive retro newsprint revival similar to the vinyl record revival, news will need to be distributed in the form of “bits” instead of “atoms.”
But your typical ugly, cheap-ad laden, one-text-per-page websites can’t pay for it.
Some online-news entrepreneurs are soliciting donations, sometimes through nonprofit and “low profit” organizations.
But that’s not for everybody.
An outspokenly “free enterprise” outfit like the Times needs to make money the old fashioned way, by selling something.
In the past, that “something” was print advertising. (The cover price usually paid just for the printing and distro.)
Print ads are way down these days and might not come back.
Web ads earn much, much less per reader.
That leaves either shrinking to the size of SeattlePI.com or worse, soliciting local business leaders to help subsidize the operation somehow, or finding new revenue streams.
A tablet app adds value to the news “product.”
It brings back graphic design.
It brings back a sense of a newspaper as a “whole” document, not just individual text and directory pages.
And perhaps most importantly, it brings advertisers back in eyeball contact with a publication’s entire readership, not just with an individual page’s “hits.”
So yes, let’s have tablet newspapers.
And make them worth paying for.
•
Papers that already have design-rich, paid-access tablet and/or web app versions include the Financial Times, the Guardian, the Vancouver Sun, the NY Daily News, and, of course, the NY Times.
They’re noble attempts.
And who knows, they just might succeed.
As promised, here are the pix of my Sunday Amtrak-trek to the not so naughty border town of Bellingham.
The journey is beautiful. You should take it early and often. WiFi, a snack car, legroom, scenery galore, and all with no driving.
The trestle over Chuckanut Bay just might be one of the great rail experiences of this continent. It really looks like as if train is running straight across the water’s surface.
The Bellingham Amtrak/Greyhound station is just a brief stroll from Fairhaven, the famous town-within-a-town of stately old commercial buildings, and a few new buildings made to sort of look like the old ones.
My destination was in one of the pseudo-vintage buildings. It’s Village Books, a three-story repository of all things bookish.
Why I was there: to give a slide presentation about my book Walking Seattle.
Why people 80 miles away wanted to hear somebody talk about the street views down here? I did not ask. I simply gave ’em what they wanted.
Some two dozen Bellinghamsters braved the sunbreaks punctuated with snow showers to attend.
Afterwards, some kind audience members showed me some of B’ham’s best walking routes. Among these is the Taylor Dock, a historic pedestrian trestle along the waterfront.
Yes, there had been an Occupy Bellingham protest. Some of the protesters made and donated this statue on a rock near Taylor Dock.
Apparently there had been windy weather the previous day.
After that I took a shuttle bus downtown, where I was promptly greeted by a feed and seed store with this lovely signage.
The Horseshoe Cafe comes as close as any place I’ve been to my platonic ideal of a restaurant. Good honest grub at honest prices. Great signage. Great well-kept original interior decor.
(Of course, I had to take advantage of sitting in a cafe in Bellingham to trot out the ol’ iPod and play the Young Fresh Fellows’ “Searchin’ USA.”)
Used the remaining daylight to wander the downtown of the ex-mill town. (Its local economy is now heavily reliant on Western Washington U., another victim of year after year of state higher-ed cuts.)
But I stopped at one place that was so perfect, inside and out. It proudly shouted its all-American American-ness.
Alas, 20th Century Bowling/Cafe/Pub will not last long into the 21st century.
vintage postcard via allposters.com (prints just $14.99)
fdin.org.uk
Don’t work for free under the guise of ‘good exposure’. It is bad exposure. If you don’t value your own work, neither will anyone else.
entertainment weekly via getty images
Our ol’ pal, Posies singer-songwriter Ken Stringfellow, is quoted at the East Portland Blog as saying the Madonna/M.I.A. halftime show at Super Bowl LSMFT was all OK but doesn’t really signify “empowering women.”
That sort of “feminist victory,” Stringfellow claims, will only occur when “50 percent of the media companies are owned by women.”
“Ownership,” of course, is a slippery thing with NYSE- and NASDAQ-listed companies.
Such companies could easily be more than 50 percent “owned” by women. Overall, a sizable majority of all corporate stock shares officially are.
But this “ownership” is often filtered through pension systems, trusts, mutual funds, broker-managed accounts, and other schemes that don’t infer practical control.
Of the major media companies operating in the U.S. today, only a few have any significant degree of individual or family ownership. Among them:
Redstone’s and Murdoch’s daughters have taken major roles within their respective aging dads’ companies, and may take greater roles in the future.
But they’ve shown every sign of supporting regular showbiz-content gender roles, including the roles Stringfellow derides as “T&A” and “soft porn.”
I, and I suspect many of you, wouldn’t count that as a “feminist victory.”
treasurenet.com
seattle times, nov. 24, 2001; 8 wide sections for 25 cents
The Seattle Times suddenly raised its cover price to $1 today. Retailers had been notified in advance, but readers hadn’t. Not even a bottom-front-page “To Our Readers” notice. The paper’s corporate website still lists a single copy price of $.75.
What does the extra quarter get you? Not more content. Tuesday’s paper was a recent record-low 24 pages. It had been this thin a few times in the past couple of years, but only on Mondays or post-holiday Tuesdays (i.e., days without stock listings). When you factor in today’s narrower page sizes, the SeaTimes hasn’t been this small since the days of WWII paper rationing.
I hadn’t noticed when it happened, but the Sunday Pacific Northwest Magazine section now appears to be printed on cheaper paper, the same kind of stock used by the Varsity Theater film calendar.
Meanwhile, the paper’s editorial staff has completed moving into the former furniture warehouse next to the 13 Coins restaurant. Other departments (ad sales, circulation, management) will move in as their new, smaller office spaces get installed. For now, the John Street front office and mailing address remain.
To try to quantify the paper’s shrinkage, I’ve been looking up its past online staff-directory pages, as maintained at the Wayback Machine site (web.archive.org).
But first, let’s review the page’s current incarnation. It lists 134 editorial employees (not counting a few executives listed twice). These include 35 local news reporters and columnists (including two listed as “on leave” (unpaid)), 35 reporters and writers in the paper’s other sections, and 12 photographers.
This is the same as the final Post-Intelligencer staff list from early 2009. (The P-I had a couple more people in some sections, a couple fewer in others; but the total’s alike.)
Remember, the print P-I didn’t put out a Sunday paper, and hadn’t since 1983. The same staffing level at today’s Times is thus spread more thinly. Especially since the Times continues to support long, research-heavy, Sunday “cover stories.”
On Jan. 15, 2009, near the time of the print P-I‘s end, the Times staff page listed 150 editorial staffers. These included 37 local news reporters/columnists, 45 writers in the other sections, and 15 photographers. The Times was about to decimate its weekday “living” section, a move planned before the P-I closure was announced.
In contrast, the Times staff page for Dec. 4, 2001 boasts a whopping 281 names.
But this difference seems even more drastic than it is.
That’s because the 2001 staff page lists several job categories that got dropped from the page in later years. They include 10 “news artists” (map makers and illustrators), plus a total of 80 copy editors, wire editors, page-layout designers, researchers, and other assistants.
The P-I‘s 2009 staff page listed four artists and 36 of these other assorted personnel. Today’s Times probably employs at least that many or more, what with all the Sunday and Sunday-preview pages to fill with wire and syndicated matter.
In an apples-to-apples comparison, the 2001 Times employed 53 local news reporters and columnists, 66 writers in the other sections, and 15 photographers.
Those included separate Eastside and Snohomish County bureaus.
They also included such now exotic sounding job titles as “home economist” (recipes editor), “assistant metro editor, metro growth,” and “director, brand and content development.”
Also remember that in a 2006 lawsuit, the P-I (which was then trying to stay in business, despite its unfortunate position in a Times-controlled Joint Operating Agreement) alleged that Times management employed more people than it had to, so the Times could claim it was losing money and thus legally kill the JOA (and with it, the P-I).
During the JOA, the Times had to share profits with the P-I.
Now the Times gets to shoulder its losses alone. (Be careful what you etc. etc.)
The law, in its majestic equality, forbids the rich as well as the poor to sleep under bridges.