WATCH THIS SPACE #1: A new independent movie house is tentatively set to open sometime next month, joining the Grand Illusion, the Admiral, and the part-time screening spaces around town. The 108-seat Casbah Cinema‘s downstairs in the Sailors’ Union building at 1st and Wall, next to the former Trade Winds/ My Suzie’s restaurant space. Owners Laura and Anton DeJong are self-described “big film fans” who’ve planned for years to set up their own “grand cinema on a small scale.” They promise “classic and foreign films, but nothing really obscure” on Thurs.-Sun. evenings, with early-week dates open for rental to independent screeners and community groups. The DeJongs are also opening a cafe in part of the space, but aren’t applying for a liquor license at this time–a shame, since some of the McMenamin brewpubs in Oregon have quaint little screening spaces attached to ’em.

WATCH THIS SPACE #2: A Barnes & Noble book superstore (or perhaps a B&N-owned B. Dalton regular-size chain bookstore) is rumored to be taking over the Fantasy Unlimited/ Deja Vu corner at 1st & Pike, previously considered for a new public library. Scouts for the chain are said to have been poring over Left Bank Books across the street in the Market, presumably to make sure the new B&N’s fully competitive in the fields of feminist-film-analysis zines and left-activist memoirs. B&N’s regional management claims no definitive plans to add a location downtown, or anywhere else in town, just yet. While anything’s possible, I’d bet against ’em taking that particular site. For one thing, it’s too small as is, and its adjacent buildings are controlled by too many different interests to make assembling an appropriate parcel easy.

STOPPING THE PRESSES: Aorta, the occasional local art tabloid, has published its fifth and last issue under its current all-visual-arts format. Publisher/editor Jim Demetre’s closing editorial gripes predictably about the vagaries of trying to mount a self-sufficient, unsubsidized journal promoting indie and fringe visual artists. But he also complains that “There are many issues which I am very interested in writng and reading about,” but “the local visual art scene… has rarely provided me, or my writers, with a relevant point of departure for discussing them.”

While thanking Demetre for going this far, and acknowledging he has every right to revamp his publicaiton into something he’s more willing to put time and toil into (he plans to resume later this year with a more generalist culture-crit rag), his statement says something about the state of contemporary-art criticism in America. In Aorta, its precursor Reflex, and some of the slick NYC art mags, critics haven’t seemed to want to write about art or artists as much as about the critics’ own philosophical/ political worldviews. Sometimes, articles and reviews in these would take no more than a sideways glance at the nominal art topic, before wandering around about the writer’s beliefs concernig The Dominant Culture and The Other; or about how prejudice is a major contemporary problem and it’s those people who aren’t like us who’re always committing it. We could still use a regional contemporary-art mag that’s really about contemporary art, but it’d take a whole rethinking of the critic’s role. Any takers?

STARTING THE PRESSES: Two Rocket veterans have pop-cult self-help books just out: Start Your Own Band by Marty Jourard and Start Your Own Zine by Veronika Kalmar. Both are packaged by one Jet Lambert (described on the back cover as “a muse to those bitten by the bug of entrepreneurism in the 1990s”) and distributed by Hyperion (the Disney book division that just paid an upteen-thousand-dollar advance for the yet-unwritten memoir of Seattle Schools boss John Stanford). Besides the juicy irony of learning about DIY culture-making from one of Earth’s hugest media giants, there’s something strange about instruction books for activities you’re not supposed to need instruction books for. Still, ex-Motels member Jourard does get some good basic topics covered (such as what chords are and why good used guitars can be better than bad new ones); while Kalmar’s book lightly touches on a lot of topics experienced zinesters (such as myself) already know plenty about.

YOUR HELP NEEDED: Can you think of any formerly-popular American musical genre which hasn’t been the subject of an attempted “hip” revival in recent years? If you know of one, please let me know at clark@speakeasy.org.

MICOSOFT TO BUY CBS?: That’s what a New York Post story said a couple weeks ago. I didn’t believe it, even before the denials from all sides. For one thing, Gates likes to buy companies on their way up, not underperformers in need of restoration. For another, MS’s current alliance with NBC made for at least a few half-decent jokes around the Internet, contrasting nerd stereotypes with the network’s young, hip image (Gates becoming the seventh Friend, et al.). But there’s nobody on CBS one could even imagine as having ever used a computer–except Dave’s World star Harry Anderson, a card-carrying Macintosh endorser.

AD SLOGAN OF THE WEEK: “At Bally’s health clubs, you can get the body you’ve always wanted to have.” And you thought that sort of offer could only be advertised in the rural counties of Nevada…

WHITE UNLIKE ME: I’m on my third reading of Jim Goad’s book The Redneck Manifesto. Goad (co-creator of the nearly-banned-in-Bellingham zine Answer Me!) has his points, but you have to sift through an awful lot of theasaurus-bending cuss words and almost poetry-slam-style “attitude” to find it. Around all this filler, Goad interweaves his and his family’s story of financial/ social struggle with observations of his current surroundings in industrial north Portland and with what BBC documentary producers might label “a personal history” of the white (rural and urban) working class in Europe and America, from the bad old days of indentured servitude and debtors’ prisons to the bad new days of welfare-mother bashing, wage stagnation, and job exports. In Goad’s worldview, the great mall-hopping middle class either doesn’t exist or doesn’t matter much to his main concept, the eternal war of “white trash vs. white cash.” Among the aspects of his thesis:

* Poor whites and poor blacks have more in common (and socialize together more readily) than poor whites and rich whites.

* Unattractive traits ascribed to rednecks and trailer trash (laziness, savagery, stupidity, promiscuity, poor hygiene) have always been used by the rich everywhere to disparge the poor everywhere.

* America’s “dirty little secret” isn’t race but class.

* Most rich people are white but most white people aren’t rich–and shouldn’t be collectively blamed for slavery, discrimination, and other rich people’s crimes.

* So-called “angry white male” subcults (militias, talk radio listeners, etc.) aren’t necessarily as racist, sexist, homophobic, or paranoid as the upscale media crack ’em up to be. Their real beefs, Goad claims, are against big business and big government, as they should be.

* The media (including most “alternative” weeklies) are tools of the “white cash” class and don’t give a damn about the downscale, except to sneer at ’em.

* The same’s true of white-upscale leftists, whom Goad claims care more about overseas rainforests than about toxic dumps in our own inner cities. Goad says this is an historic trait, citing Brit society ladies who spoke out against slavery in the American south while treating their own servants and employees like dirt.

* The white hipster agenda has always had less to do with assailing bourgeois privileges than with defending these privileges against the downscale squares.

Many of the class-struggle arguments have been made before, by folks like Michael Moore and Baffler editor Tom Frank. Goad’s main addition to the genre, besides his damn-aren’t-I-politically-incorrect sass, is his insistance that there’s no singular white racial caste, united in privilege and oppressiveness. With this, Goad seemingly contradicts the worldview of Race Traitor zine editors Noel Ignatiev and John Garvey, who claims there is such a universal Caucasian identity and “progressive” whites should personally renounce it.

But their stances aren’t really that different. Both believe in self-empowerment by dropping out from the mainstream-America assimilation thang. Ignatiev and Garvey (instructors at bigtime East Coast universities) do this by pretending to be black. Goad does it by playing up his links to the white unprivileged. Goad’s is probably the healthier approach. Instead of appropriating the romanticized victimhood of some defined “Other,” Goad argues for the right to be his own Porter Wagoner-listenin’, dead-end-job-workin’, hard-livin’, high-lovin’, prematurely-dyin’ kind. One approach seeks true humanity outside oneself; the other finds it within. (More on this latter sub-topic in two weeks.)

I just spent half a week in Corvallis (Latin for “Heart of the Valley”), the Oregon hamlet where I’d spent some of my post-adolescent years. I was there to revisit childhood memories (unlike Seattle, most of the buildings there in the late ’70s are still there) and to meet my aunt and uncle. Uncle Kurt looks just like the late Days of Our Lives star Macdonald Carey; like Carey’s character, he was (before his retirement) the leading physician in an isolated college town, a pillar of kindly authority in a place that valued such things. Unlike Days’ fictional town of Salem, Corvallis has no known international spy rings or demonic-possession cases (there’s more treachery in Oregon’s real Salem, the state capital).

Corvallis is a place you have to want to go to, deep in the fertile Willamette Valley. It’s 10 miles from the freeway and Amtrak (both at Albany), 50 miles from commuter air service (at Salem or Eugene), 100 miles from Portland. It’s a place of unbeatable scenery, especially with the low cloud ceiling and the summertime field burning. It’s a real town, a feat of collective architecture/ planning/ whatever. Narrow streets are lined with big trees and shrubs. The buildings are human-scale, mostly amiacably rundown. Downtown’s still intact and prosprous, despite the loss of a few big chain stores (the Penney’s storefront now holds a Starbucks and a Noah’s Bagels). The outlying cul-de-sac streets are still part of the town, not elite-retreat suburbs.

It’s a company town, and the company’s Oregon State University (née Oregon Agricultural College), home of the fighting Beavers. It’s a damn handsome college, with low-rise ’20s brick classroom buildings built close together. At the campus’s heart is the Memorial Union (“Vnion” in the exterior stone lettering), an elegant, state-capital-like student union building.

It’s a place where small-town kids arrive, learn a trade in concrete, physical-plane-of-existence stuff (food growing and processing, computers, machines, chemicals, earth sciences), and in the process learn about getting along with people. One of the things they learn how is interracial dating’s no big deal–the college imports out-of-state black athletes (like future Sonic Gary Payton), who invariably end up dating white women (Af-Am females being scarce, even with the rise of the women’s basketball program). (One of the few Af-Ams to grow up in Corvallis was ex-Mariner Harold Reynolds. No, I don’t know anything gossipworthy about either Reynolds or Payton.)

State budget cuts have hit OSU hard. While private funding is helping keep the physical plant up (with several big new buildings going up this summer), enrollment is now less than three-quarters of its 1990 peak of 16,000. Fewer students mean local merchants sell fewer kegs of beer, fewer copies of Penthouse, fewer jogging bras. What’s kept the town going are the office-park businesses that like to put down roots near tech schools, such as the Hewlett-Packard plant and the CH2M-Hill engineering firm.

Also, there’s not much nightlife (though they’re finally getting regular punk shows and have an improving college-radio station). There’s a granolahead scene, but it doesn’t rule the town like in Eugene. There is a “Music of Your Life” radio station (the network KIXI used to belong to). The yellow pages list more multimedia production companies than video-rental stores. There’s a feminist small press (Calyx), and a strong gay-lib movement (surrounded by Lon Mabon’s notorious anti-gay crusaders elsewhere in the valley).

Despite these struggles, Corvallis was recently cited in one of those “top places to live” books as one of America’s most progressive towns. I don’t know if the honor’s deserved, but it is a near-perfect example of the kind of strait-laced yet “mellow” place Utne Reader readers might love. Oregon was always Washington’s older, more patrician sibling; Corvallis is a jewel-box setting for this staid “civil society” attitude. It’s the sort of town where almost nobody’s too rich, too poor, or too dark; where everybody (in certain circles) has some post-high-school education, where everybody wears sensible shoes and drives sensible cars; where even the frat houses separate their bottles for recycling; where Lake Wobegon and Reagan’s “Morning in America” prove to be the same fantasy–soothing for some, scary for others.

HERE AT MISC., we continue to view with bemusement the twists of fate regarding our allegedly post-print-media era. Blockbuster Music on Lower Queen Anne now has huge window posters announcing “We Now Sell Books!” Amazon.Com Books’ stock sale is a big hit, despite the outfit’s lack of profits to date. Book superstore chains haven’t yet led to increased overall book sales (certainly not compared to all the increased retail square footage now devoted to books), but they’ve shaken up a hidebound industry and just might lead to the end of the bestseller mentality (it’s already happening in the record biz, with the same sales dollars now spread among many more releases).

And by the end of this month, local TV newscasts (not counting Northwest Cable News) will drop from a total of 13 hours per weekday (including two hours of 7 Live) down to 8.5, due to the second realignment of station ownership in two years and the return of CBS shows to KIRO. The decimation of the KSTW news operation (and smaller cutbacks at KIRO) leave some 58 station employees on the unemployment rolls. I can see it now: Blow-dried reporters on the sidewalk, in trenchcoats with white spots where station-logo patches used to be, holding up signs (printed on the backs of old cue cards) reading WILL COVER CAR CRASHES FOR FOOD.

UPDATE #1: Virtual i-O, local makers of the Virtual i-Glasses video headsets discussed here a few months back, has gone under. The headsets were cute and offered an intimate viewer-image experience, but (according to a Puget Sound Biz Journal piece) the company couldn’t get the quality and reliability up and the price down before it ran out of funds. TCI, the company’s leading investor/creditor, now owns the rights to the technology.

UPDATE #2: The coffeehouse cereal fad quietly faded like a soggy bowl of Total. The espresso corner in the U District’s Red Light clothing store’s dropped its cereal selections; the downtown Gee Whiz cafe’s cut its own golden-bowl offerings down to a few top-rated brands.

ON THE RACKS #1: We’re still trying to make sense of People magazine’s “Sexy Moms” cover last month. They’re surprised moms can have sex appeal? The mag’s editors, like many Americans, must not realize that most people who have children have had sex first. And many of them even liked it.

ON THE RACKS #2: It’s been a quasi-frustratin’ year for this lover of obscure magazines, with the demise of the YNOT and ALFI stapled-goodie emporia. At least there’s the U-Village Barnes & Noble, where you can still get British Cosmopolitan, perhaps the sluttiest mainstream commercial women’s magazine published in the English language. Sample articles include “Why Bitches Get All the Best Men” and “The Single Woman’s Guide to the Men of Europe” (the latter complete with jokes about Bratwurst and “Nor-Dicks”). But the articles are just warm-ups for the little ads in the back of the book: phone astrology lines, phone sex lines for women, and more before-and-after implant photographs than you’d ever ever expect in the same mag with workplace-equality and anti-harassment essays in the front.

JUNK FOOD OF THE WEEK: Want more proof computer geeks are the new idols? Just examine the new Think! brand “Proactive Energy” bar, using the old IBM slogan for its name and a Mac screen window on its label. Makers “Ph.D–Personal Health Development,” list a website (www.thinkproducts.com) but give no FDA-required city-state address (the website lists it as in Ventura, CA). It’s your basic exercise/ diet energy-bar thang, a fudgy-mediciny goo with a thin chocolaty coating. Mixed up in there are ginkgo biloba, choline, “complex peanut protein,” vitamins, herbs, and amino acids. It claims to “enhance the performance of your mind by promoting concentration, calmness, and stamina” if you eat one with water “30 minutes before using your brain.” But you ask, does it work? This column was written on one. Can you tell any difference?

HERE AT MISC. we’re trying to make sense of Nike’s reported flat sales trends, after years of huge growth. Is it the shoes? Is it the controversy over sub-subsistence pay for foreign laborers? Maybe it’s the ads that don’t try to sell any products, just the logo (not even the name!).

SIGN OF THE WEEK (one of the “Rules of Conduct” at the Wizards of the Coast Game Center): “#6. We want our guests to feel at home in the Game Center, so please practice daily hygeine and tidy up after yourself.”

LOCAL PUBLICATION OF THE WEEK: Issue #2 of the industrial-culture rag Voltage profiles three highly diverse Seattle bands–the ethereal Faith & Disease, the dark-techno Kill Switch… Klick, and the piously noisesome ¡TchKung! Even better is a piece on Project HAARP, the Army’s secret radiotransmitter base in Alaska. It’s equally skeptical of conspiracy theorists’ claims about the project and of the Pentagon’s denials. Free at the usual outlets or from P.O. Box 4127, Seattle 98104-4127.

FLAKING OUT: Never thought I’d see it, but even the beloved institution of cereal has fallen to the horrid force that is “collectibles” speculation. Fueled by a couple of shrewd promoters trying to turn box collecting into the next big hoarding boom (to be surely followed by the inevitable bust, when foolish hoarders realize they’ll never unload their hoards for profit onto bigger fools), manufacturers have been toying with limited-run box designs, using some of the same tricks (like foil embossing) already used on comic books and sports cards. Now General Mills has come out with a Jurassic Park Crunch cereal (really Lucky Charms with dino shaped marshmallow bits), actually shouting on the box “Limited Collector’s Edition!” At least with all the BHT “added to packaging material to preserve freshness,” any unlucky box-hoarders will eventually be able to eat their losses.

GINSBERG WITHOUT TEARS: The local aging-boomer litzine Point No Point just came out with an Allen Ginsberg tribute by Stephen Thomas, who claimed “every left-of-center social movement since the ’50s is traceable back through Ginsberg’s poetic vision.” For good or ill, Thomas might be right.

In the months since his demise, I only found one obit (in The Nation) that emphasized his writing instead of just how cool a dood he was. This may be how he’d want to be remembered. He exemplified many annoying hipster trends: the incessant self-promotion, the championing of celebrity above artistry, the simplistic Hip vs. Square dichotomy, the concept of culture as something created exclusively in NY/LA/SF and merely consumed elsewhere. No wonder the folks at MTV loved him. He had the same business plan!

But there was more to Ginsberg than his carefully groomed icon-hood. There was his actual work–writings, speeches, performances. He championed not just gay rights but gay life. During the post-McCarthy nadir of American discourse, he wrote about forgotten or suppressed details of U.S. history. His pieces often lacked craftsmanship and “quality control” but oozed with exuberance, and thus at least indirectly inspired the punk/ DIY universe.

RAMPING UP: We’ll always remember the long-awaited opening of Moe’s in 1/94 as a special night. After almost two decades of playing mostly in tiny bars, rundown ballrooms, and basements, the “Seattle music scene” had a veritable palace, expensively built just for it. But all scenes change, and so it is here, with Moe’s life as a rock club ending next week. On the upside, the formerly much less palatial Off Ramp club’s about to reopen (pending those pesky Liquor Board bureaucrats) as the Sub Zero. When last written about in this space, it was announced the joint’s sale, remodeling, and reopening would take a little longer than first expected. As it turns out, a year longer. But much was done–it’s clean, and (thanx partly to an all-new floor) no longer smells of stale beer! The cafe part’s open; drinks and bands might commence any week now.

(If you attend only one column-anniversary bash this season, let it be the fantabuloso Misc.@11 party Sunday, June 8, 7:30 p.m. at Ace Studios Gallery, 619 Western Ave., Third Floor.)

WELCOME BACK TO MISC., the pop-cult column that just can’t think of any good jokes about the Eastside having its own area code. When the outer reaches of western Washington became “360,” at least one could joke about “going full circle” or “matters of degrees.” But there’s nothing worth saying about a nothing number like “425.” It’s the Bellevue of three-digit numbers.

SIGN OF THE WEEK (outside Bruegger’s Bagels in Pioneer Square): “Our salmon is smoked. We’d appreciate it if you didn’t compete.”

MEN ARE FROM MARS, WEIRD WEBSITES ARE FROM VENUS: Amid all the media coverage earlier this winter when the Deja Vu strip-club chain bought the Showbox building downtown (but not the nightclub operating therein), nobody mentioned how its retail spaces had been previously porn-related. First Avenue in the ’40s hosted a string of penny arcades, bowling alleys, and other inexpensive entertainments. One of these was the Amusement Center, operating in the Showbox building’s ground floor. By the ’70s, the Amusement Center had become a porn peep-show operation. In 1978, the peep show took on the name “The Venusian Church,” enveloping its attractions within a New Age-esque ideology of sexual freedom. (It got written up in national media as “the churchof the sacred sleaze.”) Besides the coin-op movies and live strippers, it advertised sex-ed classes and workshops, some of which were held at a camp-like compound outside Bothell. Those who paid for the workshops were invited to pay more to join the church, with assorted consensual “encounters” promised as a benefit. But by the early ’80s, one the group’s founders had died; its compound was razed for suburban sprawl; the peep operation was sold (eventually morphing into today’s Lusty Lady across the street); and the Venusian Church faded from public sight. Some members continued to practice group marriage and tantric-yoga sex rituals at a house on the Eastside, but offered no publicly-advertised programs.

But now, like disco, Qiana, and other ’70s relics, the Venusians are back. They’ve got a website which sells $50 “associate memberships” providing access to online porno stills, which (according to the free samples) appear to have be from pre-existing CD-ROMs. For $100, they throw in enrollment in a “divine sexuality” course called Pathway to Paradise, billed as a prerequisite for more advanced levels of involvement. These advanced levels are advertised on the web site as taking place on “The Isle of Eros,” and as including everything from revelations of eternal sacred mysteries to real sex rituals, the latter including “a mystical marriage” with “a divine priest or priestess.” The site’s vague about what the latter entails, but it’s not direct sex-for-money; the “priesthood” is billed as comprising advanced group members rather than hired help.

I knew people who were involved in the old Venusian operation and either loved what they learned from it or got bored and wandered away. Still, the new Venusian pitch rings off alerts in my Skeptic Zone. It combines the promise of relief from spiritual isolation with the promise of relief from sex frustration, two of the most effective come-on lines known to humanity–especially to lonely, isolated Net users of any gender. (The site includes many buzzwords from “sex positive feminism” as well as more traditionally male-directed orgy fantasies.) I’m fully in favor of spiritual exploration, and of finding safe ways to learn about your sexual nature. But I’d try to find out what a group’s really about, in plainer language than the Venusians’ sales hype, before plunking down big bucks. (Those without Web access can write the Venusians at P.O. Box 2607, Seattle 98111.)

‘TIL NEXT WE MEET, observe but don’t buy the Dennis Rodman fashion doll at FAO Schwarz, and consider these observations from Susan Sontag: “We live under continual threat of two equally fearful, but seemingly opposed destinies: unremitting banality and inconceivable terror. It is fantasy, served out in large rations by the popular arts, which allows most people to cope with these twin specters.”

(Mark your calendars now for our grandioser-than-ever Misc.@11 anniversary party; Sunday, June 8 at Ace Studio Gallery, 619 Western Ave.)

MISC., YOUR LOCAL non-hiking column, is downright disappointed Washington won’t impose a sports logo tax to help pay for one of Paul Allen’s construction megaprojects. It would’ve been so neat to see people “vote with their pocketbook” and not pay the extra 50 cents or so for the right symbol on their shirts, jackets, duffel bags, etc. Judges would have had to somberly decide whether a cap with Mariner-like colors and the initial “S” really was a Mariners cap. Niketown would have sold T-shirts promoting Michael Jordan only as a cartoon movie star.

THE DESTRUCTION CONTINUES: Little-noticed amid the end of Cyclops was the simultaneous demise of another Belltown eatery, the somewhat more working-class My Suzie’s (successor to the legendary Trade Winds). Its ambience could go from rough-‘n’-tumble to retro-lounge to soul-revival on successive nights. Its closure, allegedly at the pushing of the ex-Sailors Union of the Pacific building’s new owners, makes non-hoity-toity downtown gathering places an even more endangered species. How long will the remaining five or six spots of this type hold on?

JUNK FOOD OF THE WEEK: Darn, I hope us Americans can soon get to taste Wacky Vegi brand vegetables. The latest thing in England, these are bags of frozen corn, baby carrots, peas, cauliflower, specially coated with chocolate, pizza, baked-bean, and cheese & onion flavors! Their manufacturer was convinced to launch them by an anti-cancer awareness group, willing to try desperate measures to get more Brit kids to eat their veggies. (Hey, anything would be more appealing than traditional English overboiled food, right?) Speaking of grocery wonders…

IN THE BAG: By the time this comes out, QFC should’ve opened its big new store on Capitol Hill and finished branding its own identity on Wallingford’s once-feisty Food Giant. The new Capitol Hill store was originally to have been a Larry’s Market, but QFC outbid Larry’s at the last minute. (If the retail development had gone as originally planned, we would’ve had Larry just a block away from Moe!) Meanwhile, a strip-mall QFC’s under construction in the formerly rural Snohomish County environs of my childhood, bringing 24-hour, full shopping convenience to a place where a kid used to have to go two miles just to reach a gas station that sold candy bars on the side.

These openings represent small steps in a chain that’s gone in 40 years from a single store on Roosevelt in ’58 (still open) to 15 stores in the mid-’70s (including five taken over when A&P retreated from its last Pacific stores) to 142 stores in Washington and California today. It’s rapidly expanded in the past decade, even as many larger chains retreated from neighborhoods and whole regions. (The once-mighty A&P name now stands over only 675 stores, down from 5,000 in the early ’60s.)

While the new store isn’t QFC’s biggest (that’s the Kmart-sized U Village behemoth), it’s still a useful 45,000-square-foot object lesson in the economics of the foodbiz. The first real supermarkets, in the ’30s, were as small as the First Hill Shop-Rite. New supermarkets kept getting built bigger and bigger ever since, in stages. QFC was relatively late at building ’em huge; in the early ’80s, it proudly advertised how convenient and easy-to-navigate its 15,000-square-foot stores were compared to the big ‘uns Safeway and Albertsons were then building in the suburbs.

Grocery retailing’s a notoriously small-profit-margin business. The profits come from volume, from higher-margin side businesses (wine, deli, in-store bakery), and from gaining the resources to muscle in on wholesaling and processing. QFC started as a Thriftway franchise, part of the Associated Grocers consortium. AG’s one reason indie supermarkets can survive in Washington; it gives individual-store owners and small chains a share in the wholesaler’s piece of the grocery dollar.

What QFC pioneered, and others like Larry’s and the Queen Anne Thriftway have since further exploited, is a “quality” store image. The idea’s that if your store’s known for “better” items and service, you can retreat a little from cutthroat price competition (i.e., charge more). From the Husky-color signs to the old Q-head cartoon mascot (designed by ex-KING weatherman Bob Cram) to the “QFC-Thru” plastic meat trays, every visible aspect of the store’s designed to say “Hey this ain’t no everyday corn-flake emporium.”

Of course, now with everybody in the biz trying to similarly fancy themselves, QFC still has to keep prices in line with the other guys, at least on the advertised staple goods. But it remains a leader in the game of wholesome-yet-upscale brand identity, a shtick most of the now-famous chain retailers from Seattle have adopted; indeed, an image the city itself has tried to impose upon us all.

WELCOME TO A MAY-DAY MISC., the pop-culture column that believes if the Seahawks had been even half as incessant on the field as their pseudo-grassroots fan group has been in the political arena, the team would never have gotten into its current mess.

THE FINE PRINT (on separate sides of a King Edward Cigar box): “These cigars are predominantly natural tobacco with non-tobacco ingredients added”; “This Product contains/ produces chemicals known to the State of California to cause cancer, and birth defects or other reproductive harm”; “A Great American Custom: Ask for King Edward Birth Announcement Cigars.”

JUNK FOOD OF THE WEEK: They’re billed as “Seattle’s Original,” despite actually coming from Darkest Bothell. Despite this labeling inaccuracy, Frutta Italian Sodas do have a certain bite all their own, combining assorted fruit and “cream” (vanilla) flavors with my personal all-time favorite soda ingredient, glycerol ester of wood rosin (it’s a thickening agent that gives fruit-flavored pop a “mouthfeel” more like that of real juice). At hipper convenience stores near you.

LOCAL PUBLICATION OF THE WEEK: Iron Lung is Stephanie Ehlinger’s conversation and information zine for the bike-messenger community. Issue #2 includes a historical account of the Critical Mass rides, first-person stories of weirder-than-normal messenging runs, and an ad for a bicycle-injury attorney. Free at Linda’s and other outlets, or pay-what-you-can to 924 16th Ave., #204, Seattle 98122,

LIKE SWEEPS WEEKS ON THE SOAPS, real life often brings short fits of big changes in between long stretches of stasis. This might be one of those times, at least locally. First, Rice sez he won’t run for mayor again, opening up at least the possibility of a City Hall not completely owned by megaproject developers. Second, the Weekly, 21-year voice of the insider clique that gave us Rice, gets sold.

Third and least publicized of the trends, Nordstrom announces a flattening of its previously rapid sales-growth trend. Since the ’70s, Nordy’s has personified the philosophy of upscale-boomer consumerism and the aesthetic of obsessive blandness cultivated by the Rice administration, the Weekly, and other insider institutions. It’s the centerpiece of Rice’s whole downtown plan, as this paper has previously documented. Nordy’s troubles are partly due to national shopping trends away from the mainstreamed wares of department stores and mall shops, toward specialty boutiques and discounters. But I’d like to think this was also affected by changing customer tastes, away from the tired retrowear pushed lately by Nordy’s (and by corporate fashion in general). But industry trend-proclaimers insist retro’s still the way to go. For this fall, they’re planning to succeed the ugly-but-spirited ’70s revival with an ’80s power-suit revival. Everything you hated about Reagan-era dressing is slated to come back, from Dress for Success pomposity to women’s “menswear” with shoulder pads almost suitable for playing football in. I’m confident this won’t be nearly as popular as its pushers want it to be. What remains to be seen is how far down this gap between sellers’ and buyers’ tastes will drag Nordy’s and other companies.

It’s easy to tell why the industry loves the looks of the ’70s and early ’80s. They represent a time before DIY culture really took off, a time when a fashion industry at its peak of power felt it could dictate trends which the nation’s shoppers would ecstatically obey, no matter how homely or depersonalized. Similarly, Nordstrom’s business strategy has been heavily predicated on wringing sweetheart deals from cities and mall landlords. But with neighborhood and strip-mall shops now drawing business away from big malls, and online shopping arriving any year now, high-profile locations aren’t going to be as important. Nordy’s collection-of-shops store layout might help it weather this sea change into a post-mass-market era, if it doesn’t get caught up in trying to preserve a passing status quo.

‘TIL NEXT TIME, stock up on dented cans of marischino cherries at the Liquidator’s Outlet store in the old Sears basement, check out the new Tube Top record (splendiforously fresh!), and ponder these words attributed to Lilian Helman: “If I had to give young writers advice, I’d say don’t listen to writers talking about writing.”

MISC. REGRETS TO REPORT this will be the final weekend for Belltown’s Cyclops restaurant (around, under various names and owners, almost as long as Soundgarden was). Dinner’s served for the last time this Saturday, followed by one final Sunday brunch. The artists living in the SCUD building’s other spaces will all be out by June. Last-ditch preservation petitions notwithstanding, Harbor Properties is itchin’ to replace it with demographically-correct condos (maybe even including a few hi-ceiling models to be media-hyped as “artist housing”). Speaking of developers and their close friends…

BEYOND THE NORM: Like Soundgarden (whom he still may have never heard), retiring mayor Rice may have felt he had no further worlds to conquer at this time. He’d put himself into a political dead end, as shown in his ’96 campaign for governor. Having turned his office over to the chain stores and developers, he had no more popular support left (except from the construction unions); while no urban Democrat, no matter how “pro-business,” stood much of a chance in a statewide race last year against the forces of Hate Talk radio. The question is what we’ll get next. Various city and county insiders are jockeying for position in the next mayoral election. I worry we might end up with yet another “civil society” insider who’ll promise loyalty to “neighborhood” priorities at first, only to end up within a year, as yet another developers’ lackey. Or somebody like city attorney Mark Sidran, who probably wouldn’t hold the populist pose half that long. Speaking of poses…

LOCAL PUBLICATION OF THE WEEK: Longtime Sub Pop art director Hank Trotter’s new slick-paper magazine Kutie is more than just another attempt at a cocktail-culture girlie mag. Trotter, a fan of pre-’70s pinup art who’s been planning the mag for over two years, has gone beyond nostalgia to rethink the whole men’s-mag formula. Unlike most anything else (“mainstream” “or “alternative”) out there, it treats the het-male sex drive not as evil or stupid but as an impetus to good quasi-clean fun. The photo spreads (shot by Charles Peterson, who previously took many Soundgarden pix) evoke a spirit of new-girlfriend playful discovery; a refreshing change from porn-biz ennui and supermodels’ cold smiles. Stranger fave Anna Woolverton’s got some cool writing in it too. ($7 at Fallout, Zanadu, and other fine indie-print outlets.) Speaking of manly displays…

JUNK FOOD OF THE WEEK: Reader Deborah Shamoon spotted a new fad from Japan (where Soundgarden’s long been popular): “You have probably heard of that peculiarly Japanese snack food, Pocky (pronounced `pokie’). It’s a thin pretzel stick dipped in chocolate. There are many variants, in which the flavor is somehow advertised in the name: Chocolate Swirl, Strawberry Custard, etc. Well, now there is a Men’s Pocky, available at Uwajimaya. It comes in a macho green box, with the word “Men’s” in English in stark white letters on a black background. On the back it says in English, “Crispy pretzel dipped in dark chocolate for the intelligent connoisseur who enjoys the finer points in life.” It goes on to expound in Japanese about the full cocoa flavor.

“American consumers may wonder what makes this snack food particularly male. The vaguely phallic shape?… Actually, I think this is a clever marketing ploy. Japanese people generally believe only women and children like sweet food; eating candy is seen as a sign of childishness… I remember my host father announcing scornfully he didn’t care for sweets as he wolfed down box after box of Valentine’s chocolate. A semi-sweet chocolate Pocky is the solution to this problem, and by adding “Men’s” to the name, [manufacturer] Glico clearly hopes to bolster the frail egos of men who have a yearning for a chocolate-coated pretzel snack.

“We have this kind of thing in the US, with men’s hair dye, hair spray, and (recently, I have heard) nail polish. I think the idea should be expanded: How about “Brawn,” the diet cola for men? Oreos for Men? Ben & Jerry’s Muscle Man? Clearly there is an untapped market potential.” As for me, I’ll patiently wait for the chance to sip a Man’s Mai-Tai while adventuresomely perusing a Rrugged Romance by Harlequin For Him. (Hey, it could happen.)

HERE AT MISC. we’re bemused in a melancholy way by the new logo for the Landmark (ex-Seven Gables) theaters; imposed by their new owner, John Kluge’s Metromedia empire. It features the words “Landmark Theater Corporation” surrounding a hyperrealistic airbrush image of the Hollywood sign and palm trees. It precisely symbolizes that creepy showbiz “glamour” the Seven Gables indie-film citadels were always supposed to represent an alternative to. Speaking of the supposed Year of Independent Film…

BAD-MOON-RISIN’ DEPT.: Remember that lifetime-achievement Oscar to English Patient producer Saul Zaentz, the Hollywood establishment’s idea of a proper “independent” film guy? Admittedly, he’s generated some of the more interesting celluloid products of recent decades (Amadeus, The Unbearable Lightness of Being, One Flew Over the Cuckoo’s Nest). But amid the peaens to Zaentz on the Oscar show and printed in newspaper tributes, John Fogerty was never mentioned.

Details of the Fogerty/ Zaentz fiasco have been disputed, in courts and elsewhere. The following is pretty much agreed on: Fogerty was underage when his band, Creedence Clearwater Revival, signed with Zaentz’s Fantasy Records, then a small Frisco jazz label. The terms were typically awful for the period (Fogerty & co. got pathetic royalties, the label took all ownership to their songs). Creedence became one of the biggest-selling acts in rock history, enabling Zaentz to expand his record empire (Fantasy now owns over a dozen labels, including the catalogs of R&B legends Chess and Specialty), and from there to enter the movie biz.

Instead of offering the band a better contract, Zaentz convinced them to invest their royalties at a Nassau tax-shelter bank. The bank disappeared in the ’70s, taking the band’s money with it. Fogerty left the business and moved to Oregon, living off the cents-on-the-dollar settlement he got years later from Fantasy’s lawyers. When he returned with a solo LP in ’86, Fantasy sued him, claiming one of his new songs sounded too much like one of his Fantasy-owned old songs. Fogerty’s first new record in a decade will be out in a month or two. Since he won’t perform any Fantasy-owned Creedence songs on tour, this little dispute will probably come up again. We’ll see if Zaentz (no longer active in Fantasy’s day-to-day management) gets mentioned in connection with the hassle. In any event, the story should serve as an object lesson for anyone who believes indie media operators are always more honorable than the majors. Speaking of pop history…

OTHER WORLDS, OTHER SOUNDS: Esquire magazine’s been so pathetic in recent years, it’s amazing its lounge-culture cover story turned out not-half-bad. Pity it didn’t more thoroughly explore one curious quotation from critic Milo Miles, complaining that the retro-cats were championing a worldview the Beats and hippies had desired to destroy. That’s true, but that’s also one of the movement’s positive points.

At its broadest definition, lounge culture is the culture of the first Age of Integration. It’s Sammy Davis refusing to perform at hotels that made him eat in the kitchen. It’s Sinatra demanding to tour with an integrated band. It’s Juan Garcia Esquivel, Antonio Carlos Jobim, Eartha Kitt, Yma Sumac, Perez Prado, Sergio Mendes, Nat “King” Cole, Desi Arnaz, Vikki Carr, Harry Belafonte, and Quincy Jones. (In comparison, can you name more then four stars of color in the past quarter-century of “progressive rock”?) It’s the sounds and sights of other lands, curated and juxtaposed to jostle the audience’s expectations (as opposed to the smiling-peasant complacency undertoning much of today’s “world beat” industry.) It reflects an aesthetic of respect for oneself and others, and also a postwar philosophy that personal and social progress were not only necessary but possible.

Sure, there’s a lot of posing and play-acting among today’s cocktail kids. But within the most “shallow” pose, as gay-camp afficianados know, lies a truth, or at least a desire for a truth. In the lounge revival, it’s a desire for seemingly long-lost ideals of beauty, adventure, community, mutual respect (the only source of true cultural diversity), economic advancement, and fun. Locally, that wish for a brighter tomorrow was and still is best expressed in the legacy of the Seattle World’s Fair. More about that next week.

Airframe crashes; Flying High cruises:

Of Wings and Tales

Book review for The Stranger, 4/10/97

The jetliner is Seattle’s first big contribution to the world, unless you count Gypsy Rose Lee. Both Michael Crichton’s Airframe (Knopf) and Eugene Rodgers’s Flying High: The Story of Boeing and the Rise of the Jetliner Industry (Atlantic Monthly Press) are massive hardcover tomes (each weighing about a pound and a half) that build their narratives around the public fascination with this big, complicated, beautiful machine (perhaps the most complex machine ordinary folks regularly go inside of). Both also contain enough crash-related material, it’s a safe bet neither will be made into a movie that’ll ever be shown in-flight.

Chricton’s Freefall

In his latest plodding “thriller,” Airframe, Crichton (pronounced “Kryton,” same as the Red Dwarf ninny) pushes all his wearisome big formula-suspense buttons. At least here he has a reason to insert tech talk, unlike the ridiculous way it was tacked on to Disclosure in the form of improbable virtual-reality computing.

And the creator of ER manages to find a way to blast TV and modern journalism (a theme he previously addressed in a Wired essay), here in the form of a villanous taboid-TV producer.

Both the evil producer and our aircraft-company-investigator hero are females, a step probably intended to provide juicy roles for whoever’s the most bankable actresses when the movie version gets made. It also allows the final confrontation between the two to be mercifully free of the gender-war crap Crichton overused to death in Disclosure. (It might also be intended to placate readers who thought Disclosure dissed ambitious career women.)

In keeping with the Hollywood-intended plot devices, Crichton’s heroine is both the aircraft company’s chief crash investigator and its media spokesperson. In real life these jobs would be handled by two people (or two committees), but this trick lets Crichton keep the attention on one character, forever getting into bureaucratic, technical, and physical perils. (The physical threats to her, obviously intended to become movie action scenes, turn out to have little to do with the crash-investigation plot.)

Since I don’t like to spoil a good story, I’ll tell you the jumbo-jet crash our heroine investigates is due to human error, thanks to an underqualified foreign pilot. Among other things, this solution ensures the movie’s producers won’t get immediately turned away when they ask airplane companies for technical advice or factories to film in.

When Airframe becomes a movie, it may be the first such project involving both the main industries of Burbank, CA. While Boeing is now the king of civilian aerospace, much of the rest of the industry’s centered in that valley city where Lockheed and Warner Bros. both found the space for big hanger-like buildings. When Laugh-In and Johnny Carson joked about the nonglamour surrounding NBC’s studios, they referred to a landscape of squatty assembly shops, faceless engineering buildings, and vast employee parking lots–an area whose Pentagon-funded largesse helped enrich many of those anti-big-government California Republicans.

Boeing’s Highs & Lows

Flying High, the first major history of Boeing not funded or controlled by the company’s PR department, notes that California’s powerful politicians helped keep Boeing from a lot of military work after the ’60s. While military work has been a relatively small part of the boeing picture (at least until recent mergers), it’s still been big stuff, with B-52 and AWACS planes and missile components still in use. It wasn’t always this way.

As Rodgers notes, Bill Boeing was a rare breed of aviation pioneer–a businessman first, an air enthusiast only second. A mere decade after the Wrights’ history-making first flight, Boeing started building planes, not out of a fascination with flight itself but as a means to enhance his established timber fortune. Between the world wars, he built a lucrative Post Office air-mail contract into a vertically integrated company, including the future United Airlines. But after FDR’s antitrust guys forced a Boeing/ United divorce, Boeing fell way behind its L.A. rivals in supplying the nascent passenger airlines. When WWII turned planemaking into an all-military industry, Boeing’s company thrived. (Bill Boeing retired in the late ’30s; his descendents weren’t involved in the firm.)

In the early ’50s, the company made a last-ditch effort to get back into the passenger biz with the 707 (whose initial R&D was piggybacked onto work for a military transport).

In the 11 years from the first 707 to the first 747, Boeing (and the airlines it supplied) became a global institution. Then came the 1970-71 bust. Several boom-bust cycles later, the company again booms. For how long? The company, and Rodgers, see no immediate end, at least in manufacturing; on the engineering side, though, there may be enough already-designed airplanes to last the company for a decade or two.

Keeping with the company’s squaresville mindset, Rodgers gets into a little of the initial romance of flying, but not much. There’s almost nothing about passenger aviation in the propeller era, since Boeing was a minor player there. As with Crichton, Rodgers reveals only as much technology as is needed to tell his stories (i.e., why airlines preferred to buy a particular Boeing plane instead of a particular Douglas plane).

Both books almost hypnotically lead the reader into the pressurized, insulated world of their companies’ corporate cultures. Especially in Rodgers’s account, airplane-land is depicted as a near religious order, insulated by both internal politics and obscure knowledge, where outside interests (even airline customers) are treated with hands-off distance or even hostility.

Rodgers devotes one chapter to the sociocultural effects of Boeing’s presence in Seattle. Rodgers points out how Bill Boeing’s cloisered lifestyle in The Highlands, an exclusive compound north of town, influenced the almost antisocial culture of the company’s higher-ups (and of Seattle’s rich in general), forming a perennial obstacle to those who’ve tried to develop high-art and high-society institutions. He also mentions how Boeing’s “Lazy B” work culture and its periodic massive layoffs have affected the region’s economy. He could have gone further, depicting how the firm’s introverted, hyper-rational engineering mindset combined with Scandinavian reserve to form a city where excessively bland “tastefulness” became a fetish.

Boeing turned a timber-and-railroad town, barely beyond the frontier era, into the excessively moderate burg Seattle’s musicians got famous for rebelling against. Its products have helped propel the “globalization” of world culture and trade. As much as we try to ignore Boeing (and as much as it tries to ignore its community in return), it’s helped make us what we are. Eugene Rodgers’s book is a vital first step in understanding this.

CORREC: GameWorks does indeed have a Sonic the Hedgehog video game on the premises. Still no Crazy Climber, though…

THE MAILBAG (via Michael Jacobs): “I realize you’ve just lost all this weight and everything, but here’s the lowdown on a couple new candies. Starburst Fruit Twists: The ad looked good so I grabbed a pack. I was a bit disappointed. It was like flavored licorice, but made (I think) of that fruit-based plastic they use to make Dinosaurs fruit snacks, Teenage Mutant Ninja Turtles fruit snacks etc. Only a little harder. Reese’s Crunchy Cookie Cups: Go find some! They’re like peanut butter cups, but the inner bottom has a chocolate cookie. It’s as if Reese took an Oreo side and built a peanut butter cup around it. Suprisingly, they’re better than you’d expect by far!”

GOING FLAT?: The Northwest microbrew craze may have peaked. A recent Puget Sound Business Journal piece by M. Sharon Baker described how, after growing 20 percent a month earlier this year, state microbrewery output fell 2.5 percent in November, the last month for which the Liquor Board had numbers. The questions: Have the indies taken as much business (now 8-10 percent of local beer sales) from the big boys as they’re gonna? Have bars run out of tap space for all the hefeweizens, porters, and ales? And has that Cocktail Nation fad permanently drawn young ladies & gents away from the foamy stuff? If the latter’s true, when will “microdistilleries” pop up?

BETWEEN THE LINES: Last time, I complained about word worship–the popular-in-highbrow-circles notion that the mere activity of reading, regardless of content, automatically makes you smarter. Now I wanna discuss the similar notion of word nostalgia–the longing for a past Golden Age of U.S. publishing. Mark Crispin Miller’s Nation cover story, “The Crushing Power of Big Publishing,” embraced this nostalgia as a contrast to today’s big-stakes, corporate-dominated bookland. In my recent feature piece about Amazon.com Books, I said early-20th-century publishing only seemed “purer” because it was a more elitist cabal reaching a much smaller audience.

Since then, I’ve found corroboration via The Wonderful World of Books, published in 1952 as part of a Federal program to encourage reading. (Yes! Even back when TV was still an expensive toy found mostly in the urban Northeast, society’s bigwigs worried about folks not reading enough.) Among essays by spirited-minded citizens extolling how books are fun and nonthreatening and good for you and you really should try a few, there were numbers on the narrow scope of books then. There were only 1,500 regular bookstores, plus another 1,000 outlets (department stores, church-supply stores, gift shops) where books were sold along with other stuff. Darn few of those were outside the big cities and college towns. Mass-market paperbacks were more readily available, but they only accounted for 900 titles a year (mostly hardcover reprints) from 21 publishers. The industry as a whole produced 11,000 titles a year back then, of which 8,600 were non-reprints (including 1,200 fiction titles and 900 kids’ selections). Only 125 companies put out five or more “trade” (bookstore-market) books a year. The book also noted, “The output of titles in England often exceeds that in the United States.”

Today, a U.S. population one-and-two-thirds times as big as that in 1952 gets to choose from five times as many new books, from hundreds of small and specialty presses as well as the corporate media Miller vilifies, sold just about everywhere (96 “Books–New” entries in the Seattle Yellow Pages alone). I won’t presume to compare the quality of today’s wordsmiths to Faulkner or Hemingway, but there’s plenty more styles and a helluva lot more races and genders on the stacks now than then. Behind the celebrity bestsellers is a diverse, chaotic, unstable, lively verbiage scene. Not everybody in it’s making money these days, and a lot of good works aren’t getting their deserved recognition. But I’d much rather have the current lit-landscape, with its faults and its opportunities, than the tweed-and-ivy past Miller yearns for, when bookmaking and bookselling was run almost exclusively by and for folks like him.

WELCOME BACK TO MISC., the column that groaned and laffed with the rest of you during the media’s recent sheep-cloning headlines, but didn’t see any magazine use the most obvious such headline: “The Science of the Lambs.”

CATHODE CORNER UPDATE: Cox Communications will now be buying KIRO-TV instead of KSTW. Viacom made a last-minute deal to grab KSTW instead, and will shift its UPN network affiliation to channel 11; thus freeing channel 7 to again run CBS shows. Sources at both stations claim to be at best bemused, at worst befuddled, by the actions of the various out-of-state parties in this mega-transaction (including KSTW’s current owner Gaylord Entertainment and KIRO’s current owner A.H. Belo Corp., which started this by dumping KIRO so it could buy KING). All the parent companies’ PR people vow nothing but total confidence in the stations’ local managements; but the way station staffs were pushed, pulled, and kept in the dark during the wheelin’ ‘n’ dealin’, don’t be surprised if a few heads start rollin’.

LOCAL PUBLICATIONS OF THE WEEK: Don’t know what to make of Klang (“A Nosebleed-High Journal of Literature and the Arts”), August Avo and Doug Anderson’s curious four-page litzine. The current issue (billed as “Vol. 3.14,” though I’ve never seen one before) purports to reprint an excerpt from a best-selling Russian novel; but the piece, “A Day in the Blood Line,” reads more like a smartypants American’s clever take on Russian lit, both of the classic and Soviet-era-underground varieties. (Of course, I could be wrong about this.) Free where you can find it or by email request to bf723@scn.com… 59cents (“The #1 Rock and Roll Magazine”) is an utterly charming photocopy-zine side project of the band Blue Collar. The current ish, officially #16 (though I’ve never seen a prior ish of this one, either), includes microbrew taste tests (juxtaposed with a screed warning “drinking till you puke or pass out is not rebellious”), an anti-Christian rant, and a brief rave for the Girl Scouts for removing the word “cheerful” from their pledge. Free where you can find it or from P.O. Box 19806, Seattle 98109…

ANNALS OF MERCHANDISING: Lilia’s Boutique, the fancy women’s-clothing store in Basil Vyzis’ condo tower next to the Vogue, started to hold a going-out-of-business sale. Soon after the SALE signs appeared in the windows, representatives of the real-estate company handling the building’s retail leases taped a “Notice to Comply or Vacate” paper to the store’s front door overnight. The notice told Lilia’s essentially to stop going out of business or be forced out of business. Apparently, there were terms in Lilia’s lease forbidding “distress sales” or any public acknowledgement that business conditions in the building were less than perfect. Anyhow, the dispute got quietly resolved, and Lilia’s got to continue going the way of 80 percent of new U.S. businesses.

YOU MAY ALREADY BE A FOOL!: Like many of you, I just got a bold postcard announcing I’ve become a Publishers Clearing House sweepstakes winner–“pending selection and notification.” The postcard alerted me to watch the mail for the “prize announcement” soon to follow. What followed, of course, was yet another entry form with its accompanying sheet of magazine-subscription stamps. While I love much of the PCH program (the stamps, the Prize Patrol commercials, the cute interactive aspect of cutting and licking and pasting the entry forms), the just barely non-fraudulant pronouncements in its pitches has always struck me as unnecessarily taking us customers as gullible saps. A Time tote bag oughta be incentive enuf, right?

Then I realized who gets PCH mailings: People who’ve subscribed to magazines the company bought mailing lists from. In other words, readers. According to hi-brow commentators like Jerry Mander and Neil Postman, the very act of reading somehow mystically imparts taste and discernment onto the reader, regardless of content. Yet PCH became a national institution by treating folks who regularly pay for the writen word as potential suckers for weaselly-constructed promises of certain wealth. In this case, I’d believe money rather than ideology, and here the money loudly cautions against blind faith in The Word without specifying which words. (More on this topic next week.)

BIG GAME HUNTING: The GameWorks video-game palace, opening this weekend, is the first in the chain to open for business, but not the first one built. There’s a full-scale working prototype on a Universal Studios soundstage, where they’ve worked out everything from electrical requirements and crowd flow to lighting and acoustics. Paying customers, though, are still the ultimate test of any business. The next GameWorks (in Vegas, where it’ll fit right in) is too far along to be radically changed by the company’s Seattle experience, but the chain’s owners (Sega, Spielberg, and Seagram’s/ MCA) will do some tweaking to the concept based on which attractions prove more popular here.

Basically, GameWorks is to your neighborhood amusement arcade what Borders is to your neighborhood tome-boutique. It’s bigger, flashier, and noisier than anything outside Nevada. You really feel inside the frenetic cathode-gaming universe. But see for yourself. There’s no cost to just look around this new building made to look like an old building had been ungraciously “restored.” An “old-timey” look is enforced throughout the place with the Rosie-the-Riveter type posters, some more obviously fake than others. In one corner there’s a mural of a ’50s-dressed couple gaping at a ’70s-era game console, above the script-lettering slogan “Remember Pong?”. There’s a corner for ’80s video games on the mezzanine, next to the Internet-terminal corner (laptop computers attached to comfy lounge chairs) and the of-course-they’d-have-one Starbucks booth. Most of the main-floor game units are have sit-in consoles and big-screen monitors; several race games are arranged in rows of eight for simultaneous competition. You’ll also find video batting-practice, air hockey, and a few Space Jam pinball games. (Sega’s signature game series, Sonic the Hedgehog, was nowhere to be seen on the preview days I was there, but I’ve since learned they’ve got one Sonic unit in now.)

The place is all ages except for the Elysian Brewpub upstairs. (A note on the pub’s menu describes the Greek myth of Elysium as a place of peace and harmony; this joint’s somewhat less tranquil.) Indeed, it’s significant as the only big place in the whole downtown redevelopment juggernaut intended for people of a post-Boomer demographic, the people who do support in-city merchants, gathering places, and public transportation. Speaking of hi-tech wonderlands…

AIRING IT OUT: After all these years, I finally got to the famous Boeing surplus store a few weeks ago. It’s well worth the trip to the daytime nightmare that is Darkest Kent’s vast miles of faceless, windowless warehousery and wide, sidewalkless arterials. Best to get there just before its 10 a.m. opening, to mingle with the mechanics and home-improvement crowd waiting for first chance at the bargains. The day I was there, alas, no airplane seats or beverage carts or 10-foot-tall landing-wheel tires could be had. But many other things were there, all dirt cheap: Sheets of aluminum. Office furniture, including drafting tables. Computers (and their parts and accessories) of varying vintages and operating systems. Drill bits. Welders’ heat-shield masks, a la Flashdance. Safety goggles. Cash registers. Huge rolls of upholstery fabrics, in those reassuring dark blue colors psychologically tested to make passengers less restless. Platforms and podiums. A bicycle with no handlebars or pedals. A huge old photo-typesetter, the kind of machine that made words like these in the pre-desktop-publishing era. Fifteen- and twenty-minute VHS tapes from the company’s in-house production studio, now erased but bearing labels announcing such former contents as Confined Space Awareness, Commitment to Integrity: The Boeing Values, and even Accident Investigation: It’s About Prevention. Speaking of accidents…

GEE, THAT’S ME!: While returning from Kent on I-5, I passed the former Sunny Jim food plant, its still-standing signs harkening back to good comfort-food memories. While Sunny Jim products hadn’t been around for several years, I could remember the labels, tastes, and even smells of its peanut butter, apple butter, jams, jellies, pancake syrup, and cut-price soda pop. I had no way to know the building (which had been artists’ studios in recent years but was now only half-occupied by city maintenance trucks) would go up in a massive fire, started accidentally by a roofer, an hour later.

IN STORE: The operators of Pin-Down Girl and Speedboat, those two nearly-adjacent Belltown hipster-clothing boutiques, have decided to no longer run two stores with such similar stuff so close. Some of Speedboat’s current stock will be consolidated at Pin-Down; the rest will be shipped to a new store the owners plan to open somewhere in California. They’re keeping the Speedboat space, and will turn it into a new business concept, as yet not officially announced.

SPIN AND MARDI: Sit & Spin’s little Mardi Gras Burlesque Revue was everything one could reasonably expect from a Carnival celebration among the infamous reservedness here in City Lite. It expressed a more sophisticated debauchery, and a more spirited approach to sexuality, than “alternative” subcultures usually endulge in.

Among the most pleasant surprises at the show was the presence of a large deaf contingent (serviced by a sign-language interpreter) at such a relatively non-saintly affair. Think about it: Blind people, in media representations, get to have the full range of human qualities (Ray Charles, Scent of a Woman, that Air Touch Cellular spokesdude), but deaf people are stereotyped as benchmarks of PC propriety (the closest thing to an exception was Ed Begley Jr.‘s womanizing character on Mary Hartman, Mary Hartman). Even Edison and Beethoven are usually depicted as saintlier figures than they really were. Until TV closed-captioning and opera “supertitles” became widespread, the only culture thangs the hearing-impaired were welcomed into tended to be either evangelical church services or concerts by self-congratulatory folk singers. I’d always figured that putting up with such unrelenting sanctimonies could be a tougher thing to live with than deafness itself.

KIDSTAR RADIO, R.I.P.: Worthy attempt at a business model for commercial radio that didn’t depend on Arbitron’s ratings, instead using “membership” magazines and other promotional goodies to attract and keep sponsors. I’ve been writing and complaining about the suckiness of the Arbitron-controlled radio biz for over a decade. The problem has merely been exacerbated by recent government-approved station consolidations. Today’s radio biz only gives a damn about specific segments of the citizenry, ignoring preteens, people too old to be boomers, and (in this region) minorities. Teens and young adults were similarly ignored by almost all local radio throughout the ’80s, when virtually nobody who wasn’t an upscale ’60s-generation person was deemed worthy of the medium’s attention. In the universe of commercial radio (and of essentially commercial “public” radio), to be demographically incorrect by Arbitron’s standard is to not exist.

INSIDE SCOOP: Someone at the Kingdome Home Show was passing out “Save Our Shows” petitions, asking the powers-that-be to ensure room for home shows, auto shows, RV shows, etc. in any future Kingdome or replacement-stadium project. It’s only fair. The original idea behind the Dome was one structure to host different sports and different floor shows. If economics now indicate separate arenas for each game are more lucrative, there’s still a need for a place to have rotating sales booths in.

The marketplace-bazaar setup, with ailes of separately-run sales and demonstration booths, is among the world’s oldest and most widespread social institutions. More diverse and enticing than big single-operator stores, more sociable than scattered strip-mall stores, it appeals to a sense of discovery and spectacle rather than mere utilitarian acquisition. If I were county exec Ron Sims, negotiating with Paul Allen’s people about subsidies for a replacement football stadium, I’d demand an exhibition space at least as big as today’s Dome plus its overflow pavilion, with the county getting a slice of rental income from it. And I’d hustle to have that space booked year-round: Health fairs, book fairs, computer fairs, kid fairs, senior fairs, new-age fairs, arts and performance fests, carnivals, Convention Center overflow exhibits, world’s-largest-rummage-sales, etc.

FAST MONEY: Somebody tried to tell me once how computer technology was like Jeopardy!, an answer in search of a question. I replied if that was the case, then Microsoft was more like Family Feud, where the most popular answer is decreed to be correct. Whether this means Gates will be compared by posterity to the eternally gladhanding Richard Dawson (or even to the more tragic figure of Ray Combs) remains to be seen.