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MORE P-I OBITS
Mar 17th, 2009 by Clark Humphrey

Meanwhile, here are links to national-media coverage of the P-I debacle, as aggregated at Crosscut and at the P-I itself.

Ex-P-I columnist Jon Hahn remembers when “bright-orange P-I delivery boxes were everywhere as you drove through the rolling hills of the Palouse, along the hardtop roads in the San Juan Island group and the wheat country in eastern Washington.”

Ex-P-I assistant managing editor Neal Pattison remembers that the paper “possessed a ragamuffin toughness. Like a two-fisted street kid, it earned its share of battle scars and wore them proudly.”

Some guy named Larry Kramer believes the online-only remnant of the P-I “could be the catalyst behind a new era in the news business.”

Elsewhere in saving-the-news, Time‘s Michael Scherer sees the future of online news as an incessant barrage of Twitter-size headlines, with the same event covered in as many as nine different angles with different leads to appeal to the tastes of different readers and aggregator sites.

Sara Catania sees two online news formats rising. The first is that of Talking Points Memo, a national site for hardcore politics geeks, and a for-profit entity that still accepts donations. The other is that of Voice of San Diego, a local site for anybody who cares about its city, and a not-for-profit entity that still sells ads.

THE BIG GOODBYE BASH
Mar 16th, 2009 by Clark Humphrey


Spent a couple hours at tonight’s big P-I employee wake at Buckley’s on lower Queen Anne. At least half the staff had drifted in while I was there. Hugs and toasts and loud Blethen-bashing all around.

MORE P-I CLOSURE STUPH
Mar 16th, 2009 by Clark Humphrey

Rick Anderson reports the post-print seattlepi.com will include unpaid contributions by ex-Mayor Rice and Congressman McDermott, among others. Brian Miller, meanwhile, snarkily suggests a surefire substitute for professional reporting—more cute kitten pictures.

Meanwhile, here’s how the NY Times, Bloomberg.com, and the Puget Sound Business Journal reported the grim news.

Slog keeps adding additional views on the disaster. Included: P-I art critic Regina Hackett (who’s moving on to ArtsJournal.com) taking one last potshot at “the we-precious-few tone of the Times, which rubs itself against the legs of the comfortably middle-class like a cat looking for a handout,” and a commenter who scoffs at the Times’ continuing plight: “The only problem with newspapers is that they are run by newspapermen. You’re the poster child. You guys pretty much fucked-up a monopoly by trying to defend it, instead of trying to leverage it.”

P-I business columnist “the 40 year old” Bill Virgin blames his bosses for not being nice enough to conservatives and for ignoring a lot of suburban issues. (The latter point may be valid; the P-I traditionally had more out-of-town readers than the Times, but lost that advantage in the past decade.)

The Times has confirmed that it’s keeping all of both papers’ subscribers. (Expect a lot of cancellation calls.) It’s also adding five P-I comic strips, including Pearls Before Swine and 9 Chickweed Lane; but it’s not adding any P-I writers, at least not yet.

CONSIDER THE PRESSES STOPPED
Mar 16th, 2009 by Clark Humphrey

It’s here. The announcement we’ve been dreading but expecting these past nine weeks was made shortly after 10 this morning. The last print edition of the Seattle Post-Intelligencer will appear Tuesday. That’s one day sooner than the earliest closing date offered during Hearst’s Jan. 9 announcement.

Other than the date of the final edition, the winding down of Washington state’s oldest business enterprise has gone according to rumor.

Yes, Hearst’s keeping the P-I brand, and the globe.

Yes, there’s be a Web site, run by a tiny subset of the existing P-I staff (20 editorial staffers compared to 150 previously). Only a few of these surviving staffers have been announced; cartoonist David Horsey’s one of them.

Yes, nobody came forward with a solid offer to buy the paper and keep it in print. (What, nobody wanted the chance to lose $1 million a month as the junior partner in a JOA with the also-failing Seattle Times?)

Yes, the final announcement came when P-I columnist Joel Connelly was out of town, and local news-biz analyst Chuck Taylor had just gotten back into town.

The Stranger’s Eli Sanders was in town, and he noted that the P-I site went to a text-only “disaster” mode around 10:30 Sunday nite. When the full site reappeared an hour and a half later, its non-ad pages were bereft of the “nwsource.com” domain name. That’s the domain run by the Times under the 1999-revised terms of the JOA. As of this morning, seattlepi.com is its own freestanding thang. (Ads now appearing on the site were sold by the Times, but an in-house sales staff is being assembled.)

Newspaper people, everywhere, are fond of romanticizing their own. They’ll note that the Obama inauguration was the last big national story in P-I print; the December snowstorm and Washington Mutual’s collapse were its last big local stories.

Ken Griffey’s return to the Mariners, the launch of Seattle Sounders FC, the Husky men’s basketball team’s NCAA tournament run—not to be commemorated in a printed P-I. The opening of Sound Transit light rail, the final fate of the Alaskan Way Viaduct, this year’s mayoral race—all things we’ll have to read about elsewhere.

The P-I staff had already been preparing a big goodbye special section. That’ll show up Tuesday. Expect a huge wrap party/wake tonight at Buckley’s on lower Queen Anne.

This past Thursday, I spent a couple hours in the central library looking at microfilmed P-I issues from significant dates in my life—my birth date, the day the Sonics won the NBA title, the day Mt. St. Helens blew, etc.

The first thing I noticed: Monochrome microfilm just isn’t paper; novelist Nicholson Baker was right when he pleaded for libraries to hold on to printed newspapers.

The second thing I noticed: Papers sure had a lot more ads back then. Ten pages of classifieds at the minimum. Multiple ads for supermarket and department-store chains within the paper, not as separate inserts.

The third thing I noticed: The words describing major events can evoke memories just as strong as, or stronger than, the audio-visual memories of the events themselves.

But that’s what newspaper people do. They create what an old cliche calls “the first draft of history.”

And now, the Post-Intelligencer, as a tangible product and as a fully-staffed newsroom, is history.

Meanwhile, the various assorted attempts to jump-start a competitive post-P-I news site continue.

As will the pontificatin’, here and elsewhere, about what online news should be and how it could be funded.

I'VE BEEN ASKED…
Mar 12th, 2009 by Clark Humphrey

…to succinctly explain what I meant a few posts back as “microbrew journalism.”

Essentially, it’s the idea that, like the beer biz, the news biz needs to decentralize.

It needs to move from a few big makers toward many smaller organizations.

And it needs to expand from bland, singular, everything-to-everybody products toward more compelling tastes that consumers will actively seek out and loyally support.

This means more than just shoveling newsprint-style text online.

And it means more than just adding blogs and comment threads and RSS feeds and tweets.

It means involving your readers in the daily churn of your reporting beats. Not just the big stories (big crimes, big elections, big layoff announcements) but the eternal ebb and flow of events, the “inside baseball,” the amassing of little events and little facts that add up to an ongoing sense of community.

It’s easy to see this approach taken to sports, business, lifestyles, and arts coverage. Those content genres already have built-in hardcore audiences. There are already people out there who really care about the Mariners, the tech biz, the music scene, and the cost of food.

It takes an extra leap of imagination to see how it could apply to what the Seattle Times used to call “General News.”

But it can be done.

It takes great research, great storytelling, and great networking. All these are skills journalists are already supposed to know about.

But instead of working all week to prepare a couple placid little he-said-she-said analysis pieces or brazen ambulance-chasing gorefests, use the Web’s unlimited space to add both depth and breadth. Let stories breathe with the details that add personality and narrative. Spread out beyond the headlines to show the daily drama ofthe courts, the city council, the schools, etc.

You can do this and still be fair to the various sides of a political debate or a court case. Indeed, with more room online, you can fully explore an issue from all angles.

And you can have background stories about particular issues, stories that stay up on the site, updated when needed.

The online transition can mean both more and better local news coverage. Coverage that can draw in readers at a higher level of involvement.

That’s the sort of audience that can command higher online ad rates.

And it’s the sort of audience that could be sold premium-tier content—stats, alerts, and detailed reports for people who need to know what local and state governments are up to on a professional-wonk level.

STAND DOWN, TEA-LEAF READERS
Mar 11th, 2009 by Clark Humphrey

There won’t be a P-I fate announcement until sometime next week.

YES, IT'S COME TO THIS
Mar 10th, 2009 by Clark Humphrey

P-I deathwatchers patiently wait to see if and when the shredders and recycling boxes might show up.

KUOW HAS POSTED…
Mar 10th, 2009 by Clark Humphrey

…its five-part Post-Intelligencer remembrance series. No new information here, just memories—and one really retro image of Jean Godden.

WHILE SOME SAVE-THE-NEWS FOLKS…
Mar 10th, 2009 by Clark Humphrey

…chat up the notion of creating nonprofits to run papers and/or news Web sites, Utne Reader offers the simple reminder that political/social activism and corporate charity don’t necessarily mix.

YEP, THERE'S STILL…
Mar 10th, 2009 by Clark Humphrey

…no P-I fate announcement today. Staffers and freelancers who published goodbye pieces this past week now get to go back to work for at least a little while longer.

POWER RANGERS CANCELED
Mar 10th, 2009 by Clark Humphrey

What, it’s still on?

DAYS OF FUTURE PASSED DEPT.
Mar 9th, 2009 by Clark Humphrey

Thanks to Charles Brubaker, I’ve rediscovered Ted Rall’s three-part column on the state of the newspaper biz in that simpler time known as November 2007. (Here are the links to installments one, two, and three.)

Rall begins with the now too-familiar roll call of woes besotting the newsprint industry; principally, the woe that online ads bring far, far less money per reader than print ads do.

Rall ends with the suggestion that the three national dailies might thrive while mid-market local papers wither away.

Instead, the recessionary rains have fallen on all newsprint creatures, great and small.

TUESDAY IS DAY 60…
Mar 9th, 2009 by Clark Humphrey

…since Hearst started a 60-day countdown to either sell, scrap, or drastically shrink the Post-Intelligencer. So far, the corporate brass have publicly issued nothing. Privately, they’ve made lowball offers to a few staffers for an online-only P-I. Several people who’ve gotten these offers have reportedly declined them.

All this time, meanwhile, P-I staffers and friends have quietly (and less-quietly) sought one or more buyers for the paper from among the city’s rich and civic-minded. Now, Slog hears rumors that a potential sale just might (might, mind you) be in the works. Or it could be just rumors.

HUSTLING FOR THE INTROVERT
Mar 9th, 2009 by Clark Humphrey

I’m thinking of becoming a freelance book packager, leveraging the lessons I’ve learned over the years.

Here’s a sample lesson:

Book publicity is a two-headed monster. Or rather, it wants you to become a two-headed monster. Your first head’s supposed to quietly conform to hidebound notions of tweed-suited authenticity and NPR-mellow good taste. Your second head’s supposed to go all manic and aggressively hustle after every sale like Billy Mays hawking OxyClean in a late-night commercial.

TODAY IN THE NEWS BIZ
Mar 7th, 2009 by Clark Humphrey

Hearst is leaking a few hints about a potential online-only P-I. As many of us had feared, it’s shaping up as a barer-than-bare-bones operation, with few of the original-reporting positions that we in the save-the-news crowd are trying to save.

The SeaTimes notes two limited experiments in print newspapers going online-only, and finds them both relatively low-budget efforts relying on subsidies from larger organizations.

The NYT remembers that nonprofit journalistic endeavors have been around since before the Web. One of these, Mother Jones, is hanging in there fiscally, but is not immune to the larger economy’s ebbs and flows.

Chuck Taylor concludes his own “Life in a Zero-Newspaper Town” series with his own answer to funding the new news: There is no one answer. Instead, news Web sites will need what the motivational coaching industry calls “multiple streams of income.”

Nathan Richardson offers some simple things the big Web portals could do to help news sites. One suggestion: Google, etc. could vow to link directly to original-reporting sites, rather than to all those slice-n’-dice aggregation sites. (How would that affect a site like this, which offers both original prose and linkage?)

Alan Mutter believes news sites can indeed charge for online content. The trick: Have some content people will want enough to pay for. That’s not rewritten press releases, human-interest homilies, or ambulance chasing. It’s comprehensive news-you-can-use coverage of consumer, business/financial, and governmental topics.

That’s another ingredient in what I’m calling microbrew news—stuff people really care about reading, stuff people will go out of their way to get.

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