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2005 fremont solstice parade goers at the lenin statue
Boredom should not be abused, exploited, ignored, sneered at, rejected or talked down to as a product of laziness or of an idle, uninventive and boring mind. It’s there to help, and its advice should be welcomed and acted upon.
No matter what you think of big box retail chains, I always find it sad to see one go.
Especially when it’s in an industry for which I have particular fondness (and in which I’ve invested much of my life).
This is the case this week. Borders Books and Music, not too long ago one of the Big Two of bookselling, didn’t find a buyer and will probably shut down. Going out of business sales at the remaining 399 branches (down from 1,249 in 2003) may start Friday.
You can read exhaustive histories of the company elsewhere. If you do, you’ll learn how the Borders brothers of Ann Arbor, MI started a book superstore operation that was bought by Kmart, which merged it with the mall chains Waldenbooks and Brentano’s; then the whole “books group” was spun off into a separate company.
“My” Borders, the downtown Seattle location, opened circa 1994, during the Kmart ownership. At the time, it was considered a major vote of corporate confidence in a downtown that had lost the Frederick & Nelson department store  two years before.
It seemed a warm and friendly place despite its size. It had downtown’s best CD selection, including a healthy stock of local consignments. It had a children’s section that served as a play area for shoppers’ tots. It had in-store events nearly every weekend, ranging from readings to acoustic musical performances and chocolate tastings. Its charity gift wrap table helped many a bachelor such as myself every Christmas season.
But the local store, no matter how cool it was, could not escape the parent company’s troubles.
As local staff was cut back, the in-store events disappeared. The up-only escalator to the mezzanine level was removed. The music and DVD departments were severely shrunk. The various book genres were shuffled around, and a huge section of floor space was given over to long-shelf-life stationery items and even iPhone cases.
Now it will be a brief bargain store, then get gradually emptier, then go dark.
There will still be physical places to acquire physical books, including Barnes & Noble and Arundel Books downtown.
But what of the Borders downtown space?
It’s not like there are a lot of other big chain stores itching for a two story space like that. (Though if you’re listening, University Book Store? Powell’s? Even JC Penney?….)
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A secondary loser in the Borders shutdown: Starbucks. Its Seattle’s Best Coffee subsidiary had dwindled in the past few years, mostly to a string of coffee stands inside Borders stores. Will the rest of SBC’s stores survive this?
The following is based on notes written last Friday afternoon at the new “15th Avenue Coffee and Tea, Inspired by Starbucks”:
The first thing to know about this place is that Starbucks isn’t pretending not to own it. Besides the “Inspired by” subtitle, it sells Starbucks’ Tazo Tea and Via instant coffee packets.
The second thing is there are many precedents for corporations setting up faux-indie divisions. I’m old enough to remember Gallo Wines’ many pseudonymous brands of the ’70s and ’80s. Media giants have long hidden themselves behind pseudo-independent brands (Focus Features, Caroline Records). And of course there’s “Shoebox Greetings, A Tiny Little Division of Hallmark.”
But a more apt comparison would be to Britain’s local pubs. Thousands of them are owned by national or regional chains; some of those chains are owned by big breweries.
Many of these corporate-owned boozers maintain individualistic names and decor. That’s what Starbucks boss Howard Schultz seemed to have in mind when he recently said he wanted to add locally-themed coffeehouses to the firm’s regular, standardized outlets.
The company seems to have spent a LOT to make a former regular Starbucks branch site, in a recently-built building, look oh-so raw and rustic. One could say it looks like a studio backdrop for a 1992 “designer grunge” fashion spread. Like a Las Vegas resort with a “Seattle” theme. Like a big stage set for La Boheme.
It definitely looks like it’s trying too hard to imitate other eateries and drinkeries in the neighborhood (Victrola, 22 Doors, Smith, Redwood, Linda’s, Oddfellows, Buck, etc.).
The place sounds differently, too. Instead of the Starbucks-curated CDs that play in the chain’s regular stores, 15th Avenue features an oh-so carefully “eclectic” music mix. Neko Case, Belle and Sebastian, dance remixes of West Coast jazz standards.
15th Avenue’s products and service routines are truly different from the Starbucks norm. Are they better? That’s a matter of personal taste, but I prefer this to the chain standard. Every drink is made from freshly ground beans, in your choice of varietal roasts and blends, on a La Marzocco espresso machine (not the more automated devices found in regular Starbucks stores).
“For here” orders are served on real dishes, without logos for now. (A hand-lettered sign promises, “Our logo serveware is coming soon.”)
Unlike regular Starbucks branches, 15th Avenue serves wine and bottled beer for on-premises consumption, including several Redhook flavors. (Both Redhook and Starbucks were originally cofounded by local serial entrepreneur Gordon Bowker.)
One thing 15th Avenue has in common with a regular Starbucks is the lack of free WiFi (though you can leech a wireless connection from the Smith bar next door).
Even if 15th Avenue Coffee doesn’t earn its keep as a coffeehouse, it could survive as a lab for the mother chain, testing new products and shticks.
It could blossom into its own subsidiary chain, perhaps with each unit named for its own street. (Note the name for 15th Avenue’s Web site, “streetlevelcoffee.com.”)
It could flop and be replaced by another Starbucks-“inspired” concept.
What it won’t become is a real threat to the indie coffeehouses and their devout clientele.
Indie coffeehouses, with their lingering beat/hippie historical vibe, are natural gathering places for “creative class” people, who frequently style themselves as non-corporate or even anti-corporate.
To these customers, chain-owned coffeehouses—no matter how idiosyncratic looking—will never be good enough.
…has even made the pages of the Harvard Business Review. Their writer’s take: It’ll never make it.
To mix sports metaphors, the city punted. Nickels took a dive. They settled for a settlement. They whored out to Clay Bennett. They took sheckels of gold (and the vaguest of non-promises by the NBA for a new team in some future decade) instead of continuing the fight to keep the Sonics here.
The separate Howard Schultz lawsuit continues, and is our only remaining chance to keep this team, OUR team, our first big-league team.
This feels worse than the 1978 finals loss, the 1996 finals loss, and the trading of Ray Allen combined.
…your Starbuckless evening. Now on to a new day!:
…I’m skipping the morning-headlines thang on days when there’s not much interesting to pass on. Today, we’ve got a few items:
…here’s what’s happenin’:
…in Saudi Arabia arrested an American woman for sitting with a man at a Starbucks. (One of the news items about the incident included a pic of the chain’s Arab-world logo, in which the mascot mermaid is completely missing.)
NOW WE KNOW why David Letterman rattled off so many Mitt Romney jokes this past week—he wasn’t gonna get to tell ’em much longer.
…in its incessant search for trends to parse, has suddenly discovered “The Starbucks Aesthetic.” As you assuredly already know, it’s onr of comfort, reassurance, self-congratulation, and smug pseudo-hipness.
A Texas two-step is not a goose-step.
America’s devolution from democracy to empire has occurred in an all-American way. It’s rooted in the dark side of our own traditions. And it’s within the good side of our own traditions that its effective responses must be found.
In real life, violent criminals of any race tend not to be alluringly handsome, well-spoken, or well-dressed. They’re far more likely to be pathetic, desperate losers, out of touch with their own souls.
First, Starbucks bought up Seattle’s Best Coffee, and promptly shuttered many SBC stores near existing Starbucks outlets. Now, it’s completely shuttering SBC’s subsidiary chain Torrefazione Italia, known for serving robust coffee drinks in old-world style ceramic cups. Let’s hope new indie operators can take over at least a few of Torrefazione’s locations.
The labor organizers who couldn’t get into Wal-Mart just might have a new goal. New York magazine, in a story largely ignored here even by the “alternative” media, reports about one guy’s attempt to bring union representation to a Manhattan Starbucks outlet. Among the grievances he and his coworkers cite: mandatory perkiness. The union organization they’re trying to bring in: None other than that ol’ nemesis of the Northwest timber barons, the Industrial Workers of the World.