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FOLLOW THE WAR-MOBILIZATION of America’s single most vital industry.
ONE MORE REASON I love the CBC: Tonight they ran a documentary about the first year of Queen Elizabeth’s reign, right after a one-hour profile of Olympic women’s hockey players.
…surprise-surprise, turned out to be A Real Game for once, instead of a rout or a dogged defensive stalemate. It went all the way to the last second with a long-distanct FG by the team all the experts said would never make it.
There’s just one discomforting aspect: The winners just had to be the team in red-white-n’-blue, even named the Patriots. It was an almost scriptable result right after a three-hour pregame show, a halftime musical bombast, and umpteen paid and unpaid ads, all full to the proverbial brim with flag-waving sloganeering and solemnities. The whole interminable ad campaign for “America” as a product even made the Britney Spears Pepsi spots look comparatively tolerable.
On Thursday, I did my patriotic duty by helping support a valued yet endangered American institution.
Yes, I shopped at a Kmart.
Specifically, I obtained the Apex AD-3201, described by several websites as the best cheap DVD player currently available. It plays DVD movies, audio CDs, even MP3 audio files from CD/Rs. And with the right adjustments, it can even allegedly do things some much costlier players can’t.
The AD-3201 wasn’t out in the traditional back-wall TV/video display area (which had ample empty shelf slots). I had to hunt around to find a boxed unit, which I successfully did. I tried to reassure the clerk that the chain’s current crisis could indeed be nonfatal, as had the bankruptcy reorganization of the Bon Marche’s parent chain. She seemed insufficiently encouraged.
A leisurely stroll through the massive space revealed why she might have felt a bit down. About half the departments had at least some empty or near-empty shelves. Strolling customers were quite sparse (even for a recessionary January weeknight). Other display sections looked like they hadn’t been straightened up all day. Many floor tiles looked scuffy. Much of the apparel merchandise still looked thin and shoddy.
Stock clerks chatted aloud to one another, comparing the number of work hours they’d just had reduced. At the front, the head checkout clerk was dressing down her subordinates, demanding to know which one had been keeping an opened bag of potato chips at her checkstand.
The cheery signs and banners seemed an exercise in desperate, manic positivity. The whole place gave me flashbacks to the last six months of Frederick & Nelson.
Granted, the 130th & Aurora unit is one of Kmart’s oldest buildings, acquired in the early ’70s from the even cheaper old White Front chain. The other Seattle Kmart, in West Seattle’s lost valley of Delridge, is a lot nicer looking on the inside. But if the chain’s gonna mount any kind of serious comeback, it’ll have to get serious about making them inviting, fun places again.
…has come and gone, and I would not at all be surprised if you didn’t notice it unless you either had the day off from work/school or if you’d waited for mail delivery on Monday.
Mainstream-media coverage of the day was reduced to the bare minimum (Sunday op-ed pieces about The State of Race in America; quick TV clips of politicians’ speechifying about the great man intercut with children’s choirs doing old black spirituals).
Even the traditional MLK corporate “public service” ads, re-imaging Dr. King into corporate America’s preferred idea of a visionary (someone who shifts paradigms and thinks outside the proverbial box), were noticably diminished this year. Part of that could do with companies cutting back on expenses deemed unnecessary for fiscal survival.
But there might be another potential reason. The politicians, the companies, and particularly the media just might (might, I say) be particularly uncomfy this time around with Dr. King’s real messages. The man wasn’t just a dreamer. He was a dissident. He demanded to challenge the U.S. status quo, to insist this country live up to its professed ideals of liberty and equality. To King, being a proper American didn’t involve sanctimonious complacency. It meant working, fighting, to make this a better place, a more just place.
It’s almost certain that if King were around today, Lynne Cheney’s think tank would brand him as a bin Laden sympathizer.
THERE ARE ODD TV COMMERCIALS, then there are the truly, utterly strange, quasi-surreal spots that make you wonder what the ad agency people were drinking; or, in this next case, eating.
The spot I describe aired on various network daytime shows in early January. It opens with a business-suited yes man addressing “Governor Kempthorne.” The scene opens up to reveal a replica of the Idaho governor’s office, with the real governor seated at the desk. The aide continues, “Good news. There’s only one person more popular than you–Spuddy Buddy.”
A poorly drawn cartoon potato suddenly pops up on screen. He dances and sings the praises of baked potatoes, mashed potatoes, fries, and assorted other ways you can devour his tuber brethern. The half-minute closes with the governor telling the potato toon, “I hope you’re not running for office anytime soon.”
The Spuddy Buddy character was created by the state’s potato commission two or three years back, at least partly as an icon for children’s merchandising. A major PR agency spent untold bucks and person-hours researching ways to get consumers to demand Idaho spuds instead of whatever’s cheapest, and apparently decided a lovable spokescritter would be a great teach-’em-while-they’re-young concept.
The cartoon spud, however awkward looking, does have enough fans to generate at least one fan-fiction story of a sort, to be mentioned as a prop in other net-fiction, and the subject of speculators’ attempts to create a new Beanie Baby-style collecting fad.
But the figure has a different meaning for me. He reminds me of my lonely-college-boy days in the UW School of Communications. The advertising majors loved to scoff at us editorial-journalism majors, boasting that they were sure to get high-paying careers and we weren’t.
Then, one day in a Communications Building classroom, I saw the image that made me decide once and for all to follow my dream and avoid the suckup world of bigtime corporate advertising. As you might be guessing, it was a storyboard for a mock TV commercial featuring a singing, dancing cartoon potato.
I’m thinking I ought to send out for the Spuddy Buddy plush doll, as a reminder of the ol’ road-not-taken thang.
…or what would at least make for interesting new stories:
The touring Weakest Link contestant search hit Seattle today. Showed up at the new downtown Hyatt at 11 am. Got a numbered tag and was told to return at 12. At that time I was herded, along with 134 other hopefuls, into a big luxurious meeting room.
A sometimes annoying standup-comic type who claimed his name was Seven presided over the cattle-call round. We all filled out the five-page applications while Seven asked each of us to publicly describe ouselves in the manner of the show’s opening (first name, age, occupation, hometown). There were lotsa would-be amateur comedians during this segment (one young secretarial type announced her occupation as “aspiring prostitute,” for instance). This segment ended with a 20-question trivia test. Seven read the questions aloud; we answered on the last page of our applications. I knew all but two.
After a 20-minute break, I was one of the 27 from the large group invited to a smaller upstairs meeting room. We had our Polaroids taken, had short interviews with a second (and more obnoxious) casting coordinator, and were put into four groups to, one group at a time, play a quick round of the game in front of a little video camcorder. Of my three questions, I only got one right, but tried to at least be entertainingly wrong on the other two.
We were told that this round was mainly to test our personalities and “chemistry” with other players, and that the final decision on whom (if anyone) would get plane tix to Beautiful Downtown Burbank would depend on what types they’re looking to mix-n’-match for any particular episode’s roster. Even then, 14 people would be flown in, with the producers choosing the 8 on-air players at the studio. The rest would be eligible for future call-backs.
Both facilitators mentioned this audition was for the network WL with the fetishistically-prim Anne Robinson, not the impending syndicated version. We were even told to talk back to the second MC as if he were Anne.
It was a pleasant enough way to kill three hours. I didn’t clam up on the camcorder, and remembered to smile and sass back when the male pseudo-Anne sassed me. I’m not obsessed with getting on the show, but it would be nice to get the trip and two free nights at the Sheraton-Universal.
UPDATE #1: My ol’ pal Susan Rathke’s second and final Jeopardy! episode appeared tonight. Though she was felled by a particularly tuff “Final Jeopardy” question, she still left with $23,000 and a cool overseas vacation trip (not to mention an NY Times subscription and a copy of the home game). Way to go!
UPDATE #2: A Calif. entrepreneur is trying to relaunch Luxuria Music, the Internet radio station that played an amazing blend of lounge, exotica, swing, and related music prior to its April demise at the hands of radio mega-chain Clear Channel Commuications. You can read more about the scheme at his site, Luxuriamusic.net.
PARTYING LIKE IT’S 1999: The Seattle WTO protests of two years ago were already a nostalgia topic six months later. They were remembered in a series of events today. The one I went to (at Westlake Center) and the one attended by one of our MISC informants (at Seattle Central C.C.) were dull, pallid affairs. Each had no more than a couple hundred anarcho-hippies and aging punk rockers singing songs, chanting chants, and otherwise giving rote by-the-numbers “radical” stances.
Before today, we’d wondered aloud how the anti-globalization movement would respond after the terror attacks of Sept. (which were centered at a symbol of globalization that even had “World Trade” in its very name). The answer, at least as far as today’s events went: Quite lacklusterly. The two outdoor commemorations attracted few beyond the hardcore far-left kids (and even among them, the Mumia and Revolutionary Communist cliques didn’t have much of a presence).
A good case against global corporate power-grabbing can still be made. It is possible to despise what the skyjackers did and still seek a more fair, more just world, a world in which the needs of the people and the earth would be given more importance than the Almighty Stock Price. But such a stance would now require more subtlety, more tact, and more intelligence than the more one-dimensional parts of the anti-WTO shtick could’ve accommodated.
My pal’s Jeopardy! appearance doesn’t air locally until Thursday. I forgot about Monday Night Football screwing up the show’s schedule here during the fall.
ELSEWHERE:
“Why Copyright Laws Hurt Culture.”
If you don’t click on this link, then the terrorists will have won.
One of my beloved former Stranger colleagues, Susan Rathke, is a contestant on the Jeopardy! episode airing tonight. And I’m told she does rather well in the game. Watch and root her on vicariously (it was taped weeks ago, so your good thoughts won’t help her win, but it’s still the right thing to do.)
WHAT GILLIGAN’S ISLAND AND STAR TREK have to say about America’s sense of its place in the world.
YR. HUMBLE EDITOR was recently awarded the honor of being one of the 18 jurors who selected the “MetropoList 150,” the Museum of History and Industry/Seattle Times list of the 150 most influential people in the 150-year history of Seattle and King County.
I’m quite satisfied with the final list, available at this link. There’s almost nobody on it I wouldn’t have wanted on it.
Nevertheless, there are several names I wrote in which didn’t make the final selection. In alphabetical order, they include:
IN ADDITION, here are some names nominated by other people (with the descriptions these anonymous nominators wrote) for whom I voted, but who also failed to make the final cut:
(This article’s permanent link.)
…Aaron Brown “someone known for his thoughtfulness and composure… the steadiest man on television.”
As promised a couple weeks back, here is my preliminary list of some of what I love about this nation of ours. Thanks for your emailed suggestions; more are quite welcome.)
The Mariners have just lost their last regular-season game as I write this, and enter the playoffs tied for the best regular season in baseball history (based on number of wins, not winning percentage).
As most of you know, I’m of the generation that came of age with the indelible image of the Ms as a lovable-loser team playing in a lovable-loser domed stadium in a lovable-loser city. Even Seattle’s attempts to become a Big League City were typically of a feebly predictable variety (e.g., taxpayer subsidies for chain-owned luxury shops downtown).
But the Century 21 Ms are different. They’re the Real Freakin’ Thing. I adore the team’s stunning success like nothing else; but still have a hard time comprehending it. It’s off the visible spectrum of good news, just as the terror attacks were far further off the visible spectrum of bad news.
The Ms’ spectacle provides as good an excuse as any to survey the cultural status of this once-remote port city on the occasion of its sesquicentennial.
IN THE ’90S, Seatle seemed on the verge of bigtime cultural-capital status; corresponding to the city’s approach toward bigtime business-power status.
But the movie and TV location work mostly moved to Vancouver; the “Seattle Music Scene” craze was successfully crushed by the major-label conglomerates; and the local web-content companies that had been on the seeming verge of displacing both print and audiovisual media giants have either died or been fiscally chastized into safer market niches.
While Seattle still hasn’t permanently muscled in on NY’s hold on publishing or LA’s hold on film production, we remain a hotbed for many DIY-level arts genres (contemporary dance, experimental music, indie rock, snowboarding apparel, comix).
The recent, and apparently now ending, tech-biz gold rush meant some creative-type folk found the chance to finance some of their dreams (restaurants, coffeehouses, shot-on-video movies, self-released CDs). Many others took tech-biz jobs in that hope, but found themselves too drained by the hours and stress.
The upside of the dot-com collapse is many writers, painters, musicians, etc. who’d found themselves stuck working 60-hour weeks in Redmond now have the time to resume their real work (and real-estate hyperinflation is slowing, so they might be able to keep their studios and practice spaces.) The bad news: Many of these people lost much of their savings in the stock collapse (particularly those who worked for stock options).
THE REST of the local economy now lies as fragile as the world economy to which it’s become ever more closely interconnected.
Boeing, once synonymous with both Seattle and U.S. industrial-export might, is turning (or was trying to turn before the recession) into a financier-oriented investment company whose holdings only incidentally include airplane factories, and whose execs live and work far away from any of its physical-stuff-making operations.
Microsoft and Starbucks, those companies everyone loves to hate, are still here, still increasing their world domination of their respective industries, and still making enemies while insisting on their innate goodness.
And Amazon.com, the company that persued Bigness at any cost, used the end of E-Z deficit financing as an excuse to can hundreds of Seattle workers and ship their jobs to lower-wage locales.
“GET BIG FAST” was the title of a book about Amazon, based on the now-discredited mantra justifying the high burn rate of money-pit dot-coms. Amazon’s strategy meshed nearly perfectly with the ongoing insecurities of a city elite forever fretting about Seattle’s stature, ever concocting jump-start schemes to make us (yes, I know I overuse the phrase, but so do they) World Class. World Class-ness means we get big new “arts” buildings but can’t keep our artists from getting evicted. It means we’ve got all this private wealth but (thanks to the anti-tax Republicans some of these wealthy ones support) we can’t house our homeless, feed our hungry, or relieve our exurban sprawl and our traffic jams.
But the phrase “Get Big Fast” also expresses the craving to get beyond juvenile frustration ASAP, to give birth to a company and have it immeidately be “grown up.” Only things don’t quite work that way in the real world, or even in the real corporate world.
Seattle still doesn’t know what it wants to be when it grows up. But it’s anxious to grow up, or rather to act like a gangly adolescent pretending to be grown up. And it always has been. Like that Here Comes the Brides theme song goes: “Like a beautiful child/Growing up green and wild.”
But the result, all too often, is like seeing the adult actors in Porky’s II walking around in their receding hairlines, pretending to be hormone-stricken teenagers pretending to be worldwise grownups.
IF WE CAN just all forget for a moment about Getting Big Fast, maybe we can start to really grow up.
The Mariners became a powerhouse mainly by de-emphasizing the big cheap home run (to the point of buildiing a stadium where they’d be tougher to achieve); instead focusing on doing the little things right and pulling together.
Exactly what this town needs.