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shorpy.com
The Seattle Times is working on tablet and smartphone apps, which will feature paid access.
The paper’s also considering adding a partial “paywall” to its regular website.
This post is not really about that.
That’s because these moves coincide with something I’ve been feeling for a few weeks now.
Hear me out on this:
I believe what we now know as web ads, by themselves, will never earn enough money to support professional local journalism. No matter how hard you game the search engines or hustle for page views.
The “Future of News” pundits (Clay Shirky, Dan Gillmor, Jeff Jarvis, et al.) not only don’t know how to fund journalism, but I’m convinced they don’t care.
Or rather, they care foremost about preserving an “open web,” in which everything is free for the taking, the slicing, the dicing, the aggregating, the sampling, and the reblogging.
Even if nobody gets paid for making the original content all these other ventures use.
Aggregation sites, and indeed much of the “Web 2.0” model, are like an ever expanding variety of beautiful packages, all of which contain identical globs of dryer lint.
No matter how pretty the box, it’s worthless unless you can put something good in it.
Something worthwhile. Something useful or entertaining.
And in most cases, the really good things cost time and money to make.
So: Unless there’s a massive retro newsprint revival similar to the vinyl record revival, news will need to be distributed in the form of “bits” instead of “atoms.”
But your typical ugly, cheap-ad laden, one-text-per-page websites can’t pay for it.
Some online-news entrepreneurs are soliciting donations, sometimes through nonprofit and “low profit” organizations.
But that’s not for everybody.
An outspokenly “free enterprise” outfit like the Times needs to make money the old fashioned way, by selling something.
In the past, that “something” was print advertising. (The cover price usually paid just for the printing and distro.)
Print ads are way down these days and might not come back.
Web ads earn much, much less per reader.
That leaves either shrinking to the size of SeattlePI.com or worse, soliciting local business leaders to help subsidize the operation somehow, or finding new revenue streams.
A tablet app adds value to the news “product.”
It brings back graphic design.
It brings back a sense of a newspaper as a “whole” document, not just individual text and directory pages.
And perhaps most importantly, it brings advertisers back in eyeball contact with a publication’s entire readership, not just with an individual page’s “hits.”
So yes, let’s have tablet newspapers.
And make them worth paying for.
•
Papers that already have design-rich, paid-access tablet and/or web app versions include the Financial Times, the Guardian, the Vancouver Sun, the NY Daily News, and, of course, the NY Times.
They’re noble attempts.
And who knows, they just might succeed.
wallyhood.org
My adventure in Bellingham this past Sunday was cold but lovely. Will post a complete post about it a little later on.
And I’ve got another presentation coming up this Saturday, right here in Seattle! It’s at 2 p.m. at the Klondike Gold Rush National Historic Park, 319 2nd Ave. S. in pontificous Pioneer Square. (That’s right across from Zeitgeist Coffee.) This one concerns my ’06 book Vanishing Seattle, and perhaps all the things that have vanished around here since then. Be there or be frostbitten.
Now, to catch up with a little randomness:
kono packi, the capital times (madison wi)
Independents, swing voters, “moderates,” “compasisonate conservatives”—the Republican Party, at the federal and state levels, officially doesn’t give a damn about any of these people.
Or more likely, the Republican Party has given up trying to bring them back into the fold.
The only audiences today’s Republicans have anymore are the people cocooned in the “conservative bubble.”
That is, the people who ONLY listen to and read conservative-ONLY media (Faux News, conservatalk radio, the Drudge Report, Regnery Books, etc.).
People who listen to nothing but the one-sided party-line right wing spin on everything.
Partly because these guys look, talk, and use the buzzwords of a particular “Real Americans” subculture.
These pundits and politicians, and the megabuck lobbyists who wholly own them, have real agendas that often run counter to the self-interests of their audiences, and especially counter to these audiences’ proclaimed moral/social values. (Joking about wishing you could murder all your opponents, then claiming to be “pro-life”? Really?)
I’m working on an essay for the general election season, tentatively titled Talking To Your Conservative Relatives.
One of its lines of reasoning will go as follows:
Don’t believe the hype. To be more specific, don’t believe the demographic and psychographic marketing. (Yes, I’ll explain what those things are. Essentially, they’re the schticks advertisers use when they talk about the “cigarette for women” or the “diet drink for men.”) To be more specific, be EVEN MORE SKEPTICAL of politicians, pundits, etc. who claim they speak on behalf of your own values (including the values of family, hard work, faith, freedom, etc.). The more these guys insist they’re “one of you,” the more you have to sniff out for the putrid scent of a confidence game going on.
Don’t believe the hype.
To be more specific, don’t believe the demographic and psychographic marketing.
(Yes, I’ll explain what those things are. Essentially, they’re the schticks advertisers use when they talk about the “cigarette for women” or the “diet drink for men.”)
To be more specific, be EVEN MORE SKEPTICAL of politicians, pundits, etc. who claim they speak on behalf of your own values (including the values of family, hard work, faith, freedom, etc.).
The more these guys insist they’re “one of you,” the more you have to sniff out for the putrid scent of a confidence game going on.
filmfanatic.org
fdin.org.uk
uw tacoma
myonepreciouslife.wordpress.com
As an entire region continues to impatiently await the promised, wondrous Snowtopia hinted at on Sunday but only teased about in the two days since, here’s some beautiful flakes of randomness for ya.
And finally, I will have a new product announcement in this space tomorrow. It’s something all loyal MISCphiles will want to have for their very own.
revel body, via geekwire.com
There’s more turnover at SeattlePI.com. The site’s “executive producer” Michelle Nicolosi is leaving to start her own outfit, an e-book publishing imprint called Working Press.
Nicolosi had been one of only 16 names left (out of an initial 20, plus interns) on PI.com’s content staff list; and one of those, cartoonist David Horsey, has already decamped for the LA Times. Another mainstay, ace reporter Chris Grygiel, split for the Associated Press last autumn.
Website-metrics ranking company Teqpad estimated last May that PI.com was earning about $1,000 a day from online ads. If that’s true (and it could be an undercount), it would be, at most, a quarter of what the site probably needs to support its content and sales staffs.
This means online ads, by themselves, still can’t support any but the very biggest and very smallest original-content sites.
The search for a business model for 21st-century journalism continues. None of the big media conglomerates has figured it out yet (except for business-info brands like the Wall St. Journal).
Nicolosi believes one solution could be for journalistic entities to publish short, one-shot e-books, based around single specific topics.
But that’s not the same as paying for an ongoing staff keeping tabs on the big and little parts of a community’s life and times. So the search continues.
I’m actually working on my own proposed solution.
But more about that later.
sotnight.blogspot.com
I know some of these are a few days old. My present life is just that hectic, yes.
king-tv
Before Thomas Frank became a renowned author of geekily-researched anti-conservative sermon books, he co-ran a tart, biting, yet beautifully designed journal of essays called The Baffler.
It was based in Chicago for most of its existence. Its original focus was the intersecting worlds of corporate culture (including corporate “counterculture”), entertainment, and marketing. (It’s where Steve Albini’s 1994 screed against the music industry’s treatment of bands, “Some Of Your Friends Are Already This Fucked,” first appeared.) As Frank’s concerns steered toward the political, so did The Baffler‘s.
Its one consistent aspect was its irregular schedule. Though it was sometimes advertised as a “quarterly,” only 18 issues appeared from 1988 to 2009.
This will now change.
The title was bought in May by essayist/historian John Summers. Last week, Summers announced he’s attained backing from the MIT Press. MIT and Summers promise to put out three Bafflers a year for the next five years.
This is good news, because we need its uncompromising voice more than ever.
ap photo via seattlepi.com
seattle times announces the new team's name (1975), from historylink.org
The effect of the Nickelodeon series “SpongeBob SquarePants†on little kids’ attention spans was tested on, well, almost nobody.