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seatacmedia.org
Earlier this year, KUOW and MOHAI came up with a list of 25 “objects that tell Seattle’s story.”
They range from the obvious (a Boeing B-17, a poster announcing the Japanese-American internment, a Starbucks coffee cup) to the more obscure (an ancient, giant ground sloth).
A little more recently, SeattlePI.com ran a list of “25 things we miss in Seattle.”
These also ranged from the truly famous (the Lusty Lady sign, Frederick & Nelson’s window displays) to the lesser known (the Woodland Park Zoo’s nocturnal-creatures exhibit).
I’ve got my own list of Seattle pop culture icons. All of them are things I’ve personally seen or owned.
And yes, there are 25 of them. (Why break a routine that works?)
In no particular order, they are:
Here’s a company that had a four-year head start to reinvent its model, its journalism, and its overall mission. And here’s what the business side has apparently been doing the whole time — figuring out new ways to run advertising on top of advertising on top of advertising… It shows how bereft of ideas the business side is for making money from journalism on the Internet.
steven h. robinson, shorelineareanews.com
via theatlanticwire.com
google earth via rhizome.org
…the value of digital ads decreases every quarter, a consequence of their simultaneous ineffectiveness and efficiency. The nature of people’s behavior on the Web and of how they interact with advertising, as well as the character of those ads themselves and their inability to command real attention, has meant a marked decline in advertising’s impact.… I don’t know anyone in the ad-Web business who isn’t engaged in a relentless, demoralizing, no-exit operation to realign costs with falling per-user revenues, or who isn’t manically inflating traffic to compensate for ever-lower per-user value.
…the value of digital ads decreases every quarter, a consequence of their simultaneous ineffectiveness and efficiency. The nature of people’s behavior on the Web and of how they interact with advertising, as well as the character of those ads themselves and their inability to command real attention, has meant a marked decline in advertising’s impact.…
I don’t know anyone in the ad-Web business who isn’t engaged in a relentless, demoralizing, no-exit operation to realign costs with falling per-user revenues, or who isn’t manically inflating traffic to compensate for ever-lower per-user value.
The latest Audit Bureau of Circulation figures are in for the six months ending in March.
They show the Seattle Times‘ circulation continuing a steady decline, to 237,000 daily and 300,000 on Sunday. That’s 6.6 percent lower than one year ago.
What’s more, each figure includes about 30,000 paid subscribers to the Times‘ print-replica .pdf edition (the only paid online product the Times offers so far).
So the daily print Times is now beneath 206,000 buyers. That’s just a few thousand more than it had in 2009, when it added the P-I‘s former subscribers. (Back in 2000, the Times and P-I had a combined circulation of 400,000.)
Elsewhere in the report, the NY Times now has more paid online readers than print readers.
Today’s lesson in why traditional websites can’t support professional local news begins at a blog called Seattle Media Maven.
It’s run as a moonlighting project by Maureen Jeude, who’s got a day job in the Seattle Times’ “strategic marketing research” department. While the blog is her own endeavor, Jeude often uses it to tout the Times and its online ventures.
Thusly, Jeude ran a piece last month plugging the Times‘ website as one of the top local media sites in the nation. She posts stats and a graph showing the site garnering about 1 million page views per day (twice that of the local runner-up, KING5.com), and 1 million unique visitors per month.
This means each Times online reader reads an average of just one article a day.
Further, if each of the 240,000 Times print buyers (not counting “pass along” readership) read only the average four stories on each edition’s front page, that alone would essentially match the Times’ online readership.
And that online readership is the 16th biggest of any U.S. newspaper.
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Elsewhere in medialand, three research studies in the past year (by A.C. Nielsen, the FCC, and Pew Research) each purport that news sites comprise only a small percentage of total Web traffic, and that local news sites comprise only a small percentage of that.
One industry analyst, Tom Grubisich, says the studies fatally discount the role of links and summaries of news sites’ stories on other sites such as Facebook.
Another analyst, Joshua Benton, insists that news sites’ readerships make up in community influence what they lack in sheer numbers.
The Seattle Times editorial board advocates for the rich and powerful in Washington state every day. They have used their editorial page to attack any proposal that would lay a finger on the 1% or their expansive stock portfolios. At the same time, they do their best to ensure kids, seniors, and low-income families absorb billions in budget cuts year after year.
p-i carriers, 1942; mohai/seattlehistory.org
Three years ago Saturday, the print Seattle Post-Intelligencer published its last issue.
There’s still a P-I sized hole in the regional info-scape.
SeattlePI.com doesn’t even partly fill it.
What’s worse, that site is shrinking when it should be growing.
From 20 journalists and “producers” at its launch as a stand-alone operation, it’s now down to 12.
The way I figure it, a local mainstream news operation here would need about 40 editorial full-timers to come close to comprehensively covering the community and to producing a thorough, compelling daily product:
This also happens to be close to the reporting staff numbers of today’s Tacoma News Tribune.
I can say it would be nice to have a bigger, fuller PI.com site.
But can I reasonably ask Hearst New Media to front that kind of money, considering the site’s probably not profitable at its current budget (and considering the money Hearst’s probably losing at its still-extant newspaper and magazine properties)?
I believe I can.
Even though I believe web ads will never come close to supporting a local site of the size I’m talking about (or, really, much professional journalism period).
That’s because online content won’t always be tied to the ugly, inefficient, insufficient genre known as the commercial website.
I’m talking about tablet apps, Kindle/Nook editions, HTML 5-based web apps.
Products that bring back the concept of the “newspaper” as a whole unified thing, not just individual text and directory pages.
Products whose ad space can be sold on the basis of their entire readership, not just individual page views.
Products that could even command a subscription price.
A renewed P-I would be the perfect vehicle to test and refine this concept.
And Seattle is the perfect place to do it.
And if Hearst doesn’t want to, let’s get together some of our own town’s best n’ brightest to do it instead.
Let’s make a news org that wouldn’t just be a “corrective” to the Seattle Times‘ square suburban worldview, but would present a fully expressed alternative worldview.
A site that lives and breathes Seattle.
That tells the city’s stories to itself.
That shows how this could be done in other towns and cities.
crosscut.com
Ex P-I sportswriters Art Thiel and Steve Rudman started SportsPress Northwest a little over a year ago. It boasted a professional, fully staffed sports reporting team.
Since then, the realities of ad-dependent content sites have dug in.
From an initial slate of nine writers, the site now lists only Thiel, Rudman, and local sports historian Dave Eskenazi.
Game summaries are taken from KING-TV, in a reciprocal linking arrangement.
It’s not Thiel and Rudman’s fault; SportsPress’s content was top-quality from the start.
It’s the web-content business model (not so much “broken” as never properly “built” in the first place).
A few days late but always a welcome sight, it’s the yummy return of the annual MISCmedia In/Out List.
As always, this listing denotes what will become hot or not-so-hot during the next year, not necessarily what’s hot or not-so-hot now. If you believe everything big now will just keep getting bigger, I can score you a cheap subscription to News of the World.
There’s more turnover at SeattlePI.com. The site’s “executive producer” Michelle Nicolosi is leaving to start her own outfit, an e-book publishing imprint called Working Press.
Nicolosi had been one of only 16 names left (out of an initial 20, plus interns) on PI.com’s content staff list; and one of those, cartoonist David Horsey, has already decamped for the LA Times. Another mainstay, ace reporter Chris Grygiel, split for the Associated Press last autumn.
Website-metrics ranking company Teqpad estimated last May that PI.com was earning about $1,000 a day from online ads. If that’s true (and it could be an undercount), it would be, at most, a quarter of what the site probably needs to support its content and sales staffs.
This means online ads, by themselves, still can’t support any but the very biggest and very smallest original-content sites.
The search for a business model for 21st-century journalism continues. None of the big media conglomerates has figured it out yet (except for business-info brands like the Wall St. Journal).
Nicolosi believes one solution could be for journalistic entities to publish short, one-shot e-books, based around single specific topics.
But that’s not the same as paying for an ongoing staff keeping tabs on the big and little parts of a community’s life and times. So the search continues.
I’m actually working on my own proposed solution.
But more about that later.
Local news items, and my one-take comments on them, should return in greater quantity starting Wednesday. Meanwhile, some more stuff from here and from the larger online world: