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nanowrimo.org
I participated in National Novel Writing Month again this year. Came out of it with most of the first draft of something I’m tentatively calling Horizontal Hold: A Novel About Love & Television. More details as I come closer to making it presentable.
kirotv.com
themediaonline.co.za
I’ve recently become obsessed with deliberately awful online writing.
By this I specifically mean copy that’s not really meant to be read by humans, only by Google’s search-engine algorithms. (The term in the trade is “SEO,” for “search engine optimization.”)
Texts are stuffed with “keywords” and boldfaced (or “strong”) phrases. The pages may have their own domain names, chosen to be close to whatever a search user is really looking for. Header tags and other “metadata,” unseen by the reader but seen by the search engine, are endlessly tweaked for optimum pickup.
These pages can be some of the least useful, least informative, and least readable stuff in the whole WWW.
This is particularly annoying when the pages deal with self-help and how-to topics (which is most of the time).
Partly that’s because a lot of it comes out of low-paying “content mill” operations, who outsource a lot of their work to Third World contractors of questionable English-language skills.
And partly it’s because the mills generally don’t give a darn about communicating any knowledge, only about gaming the system for a few bucks.
The business model is that you get your page ranked high in searches. Then you convert those page views into income, by pasting in either Google’s own “AdWords” slots or “affiliate ads” for Amazon and others that pay the site a sliver of any sales (or both).
The propagators and champions of SEO can be as annoyingly hype-laden as any other “web gurus.” They’re not only unapologetic for the formulaic blandness of their product, they’re proud of it. One guy known as “Webwordslinger” (real name: Paul Lalley) even boasts that…
Bill Shakespeare–you know, The Bard–would have made a terrible web writer. He never gave a thought to keyword density and didn’t even know what strong text was or how to use it in web writing.
•
If this kind of bad Web writing exists solely to make money, then it’s even more stunning to see examples that don’t even have the monetization part figured out.
A kind reader recently referred me to an extremely unofficial site promoting the Seattle Great Wheel, the Seattle waterfront’s new star attraction.
Only the site, “Pier57ferriswheel.com,” seems to have no affiliate links and definitely has no AdWords links.
What it does have is warmed-over text rewritten from other sites about the Great Wheel, and a little link at the bottom for the Wheel’s official page (or rather, for its official Facebook page).
Some critics would look at all the bad commercial copy online and claim proof that Americans (or at least Americans younger than themselves) have become a nation of illiterate boobs.
I have a different take.
I say that, instead, the written word has become more important than ever.
The written word is the lifeblood of commerce in the Internet Age. Far more than it was in the days when magazines and TV ruled marketing.
But too few of the bureaucrats and hotshot entrepreneurs in charge realize this.
They think they can throw up the cheapest trash they can get and just manipulate it into profits, by using ever-trickier shticks (including “article spinning” software!).
But it doesn’t work that way. Not in the long term.
Google-ranking is a fad. Heck, Google itself might turn out to be a fad.
To establish a “brand,” to sell stuff, or to simply stand out from the crowd, you’ve gotta take your text seriously.
It’s an art (or at least a craft), not a formula.
And it takes a professional to do it up right.
Someone, say, like me.
Jim Bracher at the Seattle Backpackers Magazine site offers a mostly-positive review of our somewhat-new book Walking Seattle:
The author’s knowledge of Seattle is extensive, comprehensive, and impressive. I didn’t realize part of Perkins Lane is still closed after the mudslides in ’97 (p. 64), and I’d forgotten the horror that dominated the news after the murders at the Wah Mee club in ’83 (p. 79). He also reminded me of The Blob (p. 58), a building I’d forgotten even though I used to walk by it almost daily.… This guy knows architecture. I know bungalows from Queen Anne, but he knows Art Moderne from Beaux Arts.… Architecture helps tell the story of a city. The current downtown Seattle Library is a statement about what we want the city to be, what we want others to see when they look at us, and what sort of buildings we want to see when go out. All the buildings of Seattle’s past were designed for the same purpose. The bungalows, the big homes of Queen Anne Hill’s past, all tell the story of what was going on in Seattle. It’s a cool history. I wish Humphrey had told more of it.… He’s a good writer. The prose flows. Reading through the tour descriptions is easy and clear…. I’d love more story-telling. He’s capable of it and the book shows he knows it.
The author’s knowledge of Seattle is extensive, comprehensive, and impressive. I didn’t realize part of Perkins Lane is still closed after the mudslides in ’97 (p. 64), and I’d forgotten the horror that dominated the news after the murders at the Wah Mee club in ’83 (p. 79). He also reminded me of The Blob (p. 58), a building I’d forgotten even though I used to walk by it almost daily.…
This guy knows architecture. I know bungalows from Queen Anne, but he knows Art Moderne from Beaux Arts.… Architecture helps tell the story of a city. The current downtown Seattle Library is a statement about what we want the city to be, what we want others to see when they look at us, and what sort of buildings we want to see when go out. All the buildings of Seattle’s past were designed for the same purpose. The bungalows, the big homes of Queen Anne Hill’s past, all tell the story of what was going on in Seattle. It’s a cool history. I wish Humphrey had told more of it.…
He’s a good writer. The prose flows. Reading through the tour descriptions is easy and clear…. I’d love more story-telling. He’s capable of it and the book shows he knows it.
Bracher also has some dislikes about the book. Almost all of those relate to the publisher’s series format (page size, layout, etc.).
And he wishes there was a smartphone app for it.
Guess what? There is! It’s an add-on virtual tour guide that works within the iOS/Android app ViewRanger.
But on the whole, he likes Walking Seattle.
And you will too.
As promised, here are the pix of my Sunday Amtrak-trek to the not so naughty border town of Bellingham.
The journey is beautiful. You should take it early and often. WiFi, a snack car, legroom, scenery galore, and all with no driving.
The trestle over Chuckanut Bay just might be one of the great rail experiences of this continent. It really looks like as if train is running straight across the water’s surface.
The Bellingham Amtrak/Greyhound station is just a brief stroll from Fairhaven, the famous town-within-a-town of stately old commercial buildings, and a few new buildings made to sort of look like the old ones.
My destination was in one of the pseudo-vintage buildings. It’s Village Books, a three-story repository of all things bookish.
Why I was there: to give a slide presentation about my book Walking Seattle.
Why people 80 miles away wanted to hear somebody talk about the street views down here? I did not ask. I simply gave ’em what they wanted.
Some two dozen Bellinghamsters braved the sunbreaks punctuated with snow showers to attend.
Afterwards, some kind audience members showed me some of B’ham’s best walking routes. Among these is the Taylor Dock, a historic pedestrian trestle along the waterfront.
Yes, there had been an Occupy Bellingham protest. Some of the protesters made and donated this statue on a rock near Taylor Dock.
Apparently there had been windy weather the previous day.
After that I took a shuttle bus downtown, where I was promptly greeted by a feed and seed store with this lovely signage.
The Horseshoe Cafe comes as close as any place I’ve been to my platonic ideal of a restaurant. Good honest grub at honest prices. Great signage. Great well-kept original interior decor.
(Of course, I had to take advantage of sitting in a cafe in Bellingham to trot out the ol’ iPod and play the Young Fresh Fellows’ “Searchin’ USA.”)
Used the remaining daylight to wander the downtown of the ex-mill town. (Its local economy is now heavily reliant on Western Washington U., another victim of year after year of state higher-ed cuts.)
But I stopped at one place that was so perfect, inside and out. It proudly shouted its all-American American-ness.
Alas, 20th Century Bowling/Cafe/Pub will not last long into the 21st century.
twenty-flight-rock.co.uk
Remember, we’ve got a free Vanishing Seattle presentation at 2 p.m. Saturday in the Klondike Gold Rush National Historic Park, 319 2nd Ave. S. in Pioneer Square.
wallyhood.org
My adventure in Bellingham this past Sunday was cold but lovely. Will post a complete post about it a little later on.
And I’ve got another presentation coming up this Saturday, right here in Seattle! It’s at 2 p.m. at the Klondike Gold Rush National Historic Park, 319 2nd Ave. S. in pontificous Pioneer Square. (That’s right across from Zeitgeist Coffee.) This one concerns my ’06 book Vanishing Seattle, and perhaps all the things that have vanished around here since then. Be there or be frostbitten.
Now, to catch up with a little randomness:
kono packi, the capital times (madison wi)
Independents, swing voters, “moderates,” “compasisonate conservatives”—the Republican Party, at the federal and state levels, officially doesn’t give a damn about any of these people.
Or more likely, the Republican Party has given up trying to bring them back into the fold.
The only audiences today’s Republicans have anymore are the people cocooned in the “conservative bubble.”
That is, the people who ONLY listen to and read conservative-ONLY media (Faux News, conservatalk radio, the Drudge Report, Regnery Books, etc.).
People who listen to nothing but the one-sided party-line right wing spin on everything.
Partly because these guys look, talk, and use the buzzwords of a particular “Real Americans” subculture.
These pundits and politicians, and the megabuck lobbyists who wholly own them, have real agendas that often run counter to the self-interests of their audiences, and especially counter to these audiences’ proclaimed moral/social values. (Joking about wishing you could murder all your opponents, then claiming to be “pro-life”? Really?)
I’m working on an essay for the general election season, tentatively titled Talking To Your Conservative Relatives.
One of its lines of reasoning will go as follows:
Don’t believe the hype. To be more specific, don’t believe the demographic and psychographic marketing. (Yes, I’ll explain what those things are. Essentially, they’re the schticks advertisers use when they talk about the “cigarette for women” or the “diet drink for men.”) To be more specific, be EVEN MORE SKEPTICAL of politicians, pundits, etc. who claim they speak on behalf of your own values (including the values of family, hard work, faith, freedom, etc.). The more these guys insist they’re “one of you,” the more you have to sniff out for the putrid scent of a confidence game going on.
Don’t believe the hype.
To be more specific, don’t believe the demographic and psychographic marketing.
(Yes, I’ll explain what those things are. Essentially, they’re the schticks advertisers use when they talk about the “cigarette for women” or the “diet drink for men.”)
To be more specific, be EVEN MORE SKEPTICAL of politicians, pundits, etc. who claim they speak on behalf of your own values (including the values of family, hard work, faith, freedom, etc.).
The more these guys insist they’re “one of you,” the more you have to sniff out for the putrid scent of a confidence game going on.
Without any further ado, the big new product announcement promised here on Tuesday.
Actually, it’s an old product.
But a new way to buy and enjoy it!
It’s The Myrtle of Venus, my short, funny novel of “Sex, Art, and Real Estate.”
It’s now out in ultra handy e-book form, for the insanely low price of merely $2.99.
Yes, that link goes to the “Kindle Store.” But you don’t need a genuine Kindle machine to read it. They’ve got free apps for Macs, PCs, iPads, and lots of mobile platforms.
Why should all of this site’s loyal friends and true download it?
Because it’s alternately sexy, hilarious, and poignant.
Because it takes you back to those heady days of the real estate bubble.
Because it’s a rollicking tale of eleven lively characters who combine, clash, and re-combine.
The action all occurs amid the dying days of an artists’ studio cooperative. The artists’ new landlady, the World’s Blandest Woman, wants them out. But the artists have a plan. They’ll seduce her into becoming one of them.
But their best laid plans don’t get her laid the way they plan.
What happens next is as wild as it is unpredictable.
To find out, you’ll just have to get the thing and read it already.
MISCmedia isn’t “blacking out” as part of the nationwide protest against the draconian and impractical Internet censorship bills in Congress.
But you can simply not read us on Wednesday if you like.
(Goodness knows, most of the online world doesn’t read us on any particular day.)
The site, including out forthcoming special product announcement, will still be here when you come back.
myonepreciouslife.wordpress.com
As an entire region continues to impatiently await the promised, wondrous Snowtopia hinted at on Sunday but only teased about in the two days since, here’s some beautiful flakes of randomness for ya.
And finally, I will have a new product announcement in this space tomorrow. It’s something all loyal MISCphiles will want to have for their very own.
classickidstv.co.uk
ap photo via seattlepi.com
Mark your calendars.
I’ve got another live book event on Thursday, Oct. 13, 7:30 p.m., at The Couth Buzzard Books and Espresso Buono Cafe, 8310 Greenwood Ave. N.
And there will be another new book by me debuting at this event.
More details shortly.
Some 50 people attended our fantabulous Walking Seattle event Saturday at the Elliott Bay Book Company.
At least half of those followed along as we took a short stroll through upper Pike/Pine during a lovely equinox early evening.
Thank you all.